As of February, ************************ leads Xiaohongshu's shopping haul scene with a 91.41 impact score, specializing in smart home and tech gadget reviews. Other notable influencers, **********************, *********************, and ************************************, followed closely, each scoring above 90 points.
The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Xiaohongshu.
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TopKlout. (July 19, 2025). Most influential independent shopping haul accounts on Xiaohongshu as of February 2025 [Graph]. In Statista. Retrieved October 19, 2025, from https://www.statista.com/statistics/1481073/xiaohongshu-most-influential-independent-shopping-haul-accounts/
TopKlout. "Most influential independent shopping haul accounts on Xiaohongshu as of February 2025." Chart. July 19, 2025. Statista. Accessed October 19, 2025. https://www.statista.com/statistics/1481073/xiaohongshu-most-influential-independent-shopping-haul-accounts/
TopKlout. (2025). Most influential independent shopping haul accounts on Xiaohongshu as of February 2025. Statista. Statista Inc.. Accessed: October 19, 2025. https://www.statista.com/statistics/1481073/xiaohongshu-most-influential-independent-shopping-haul-accounts/
TopKlout. "Most Influential Independent Shopping Haul Accounts on Xiaohongshu as of February 2025." Statista, Statista Inc., 19 Jul 2025, https://www.statista.com/statistics/1481073/xiaohongshu-most-influential-independent-shopping-haul-accounts/
TopKlout, Most influential independent shopping haul accounts on Xiaohongshu as of February 2025 Statista, https://www.statista.com/statistics/1481073/xiaohongshu-most-influential-independent-shopping-haul-accounts/ (last visited October 19, 2025)
Most influential independent shopping haul accounts on Xiaohongshu as of February 2025 [Graph], TopKlout, July 19, 2025. [Online]. Available: https://www.statista.com/statistics/1481073/xiaohongshu-most-influential-independent-shopping-haul-accounts/
