Google Search user journey in the EU and UK 2024-2025

Published by
Tiago Bianchi,
Aug 6, 2025

According to a study ended June 2025, organic clicks continued to be the most prevalent action for users in Europe and the United Kingdom after conducting a search on Google Search, with a rate of around ** percent over the analyzed period. However, the number of zero-click searches had a slight uptick in the regions starting in March 2025, accounting for nearly ** percent of all searches as of the most recent month under analysis.

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User journey following Google Search results in Europe and the United Kingdom (UK) from April 2024 to June 2025

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Release date

August 2025

Region

Europe, United Kingdom

Survey time period

April 2024 to June 2025

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Topics

Online search behaviors GoogleBingAlphabet Inc.Google in the United Kingdom (UK)
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