During a 2025 survey, ** percent of surveyed small business owners and marketers stated they used artificial intelligence (AI) in marketing activities, whereas ************ said they did not.
Regional breakdown of respondents: United States & Canada - 74%, Africa - 7%, Australia & New Zealand - 6%, Mexico & Central America - 5%, Asia - 4%, South America - 2%, Europe - 2%.
The source does not provide a date of survey. The date provided is the release date.
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LocaliQ. (January 31, 2025). Share of small businesses that used vs did not use artificial intelligence (AI) in marketing worldwide as of January 2025 [Graph]. In Statista. Retrieved October 20, 2025, from https://www.statista.com/statistics/1620944/small-business-ai-use-marketing-worldwide/
LocaliQ. "Share of small businesses that used vs did not use artificial intelligence (AI) in marketing worldwide as of January 2025." Chart. January 31, 2025. Statista. Accessed October 20, 2025. https://www.statista.com/statistics/1620944/small-business-ai-use-marketing-worldwide/
LocaliQ. (2025). Share of small businesses that used vs did not use artificial intelligence (AI) in marketing worldwide as of January 2025. Statista. Statista Inc.. Accessed: October 20, 2025. https://www.statista.com/statistics/1620944/small-business-ai-use-marketing-worldwide/
LocaliQ. "Share of Small Businesses That Used Vs Did Not Use Artificial Intelligence (Ai) in Marketing Worldwide as of January 2025." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1620944/small-business-ai-use-marketing-worldwide/
LocaliQ, Share of small businesses that used vs did not use artificial intelligence (AI) in marketing worldwide as of January 2025 Statista, https://www.statista.com/statistics/1620944/small-business-ai-use-marketing-worldwide/ (last visited October 20, 2025)
Share of small businesses that used vs did not use artificial intelligence (AI) in marketing worldwide as of January 2025 [Graph], LocaliQ, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1620944/small-business-ai-use-marketing-worldwide/
