During a 2025 survey carried out among marketing professionals worldwide, ** percent of respondents stated that they considered the use of artificial intelligence (AI) very important to their marketing success in the next 12 months. In comparison, ***** percent said AI was not at all important to the success of their marketing in the same period.
Level of importance of artificial intelligence (AI) for marketing success over the next 12 months according to marketing professionals worldwide as of April 2025
Nearly three-quarters of respondents were from the United States. Respondents from Australia, Canada, France, Germany, India, the Netherlands, Portugal, Spain, the United Kingdom, and others were also included.
Percentage points missing/exceeding 100 percent are probably due to rounding.
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Marketing Artificial Intelligence Institute. (May 13, 2025). Level of importance of artificial intelligence (AI) for marketing success over the next 12 months according to marketing professionals worldwide as of April 2025 [Graph]. In Statista. Retrieved October 20, 2025, from https://www.statista.com/statistics/1622891/importance-ai-marketing-success/
Marketing Artificial Intelligence Institute. "Level of importance of artificial intelligence (AI) for marketing success over the next 12 months according to marketing professionals worldwide as of April 2025." Chart. May 13, 2025. Statista. Accessed October 20, 2025. https://www.statista.com/statistics/1622891/importance-ai-marketing-success/
Marketing Artificial Intelligence Institute. (2025). Level of importance of artificial intelligence (AI) for marketing success over the next 12 months according to marketing professionals worldwide as of April 2025. Statista. Statista Inc.. Accessed: October 20, 2025. https://www.statista.com/statistics/1622891/importance-ai-marketing-success/
Marketing Artificial Intelligence Institute. "Level of Importance of Artificial Intelligence (Ai) for Marketing Success over The next 12 Months According to Marketing Professionals Worldwide as of April 2025." Statista, Statista Inc., 13 May 2025, https://www.statista.com/statistics/1622891/importance-ai-marketing-success/
Marketing Artificial Intelligence Institute, Level of importance of artificial intelligence (AI) for marketing success over the next 12 months according to marketing professionals worldwide as of April 2025 Statista, https://www.statista.com/statistics/1622891/importance-ai-marketing-success/ (last visited October 20, 2025)
Level of importance of artificial intelligence (AI) for marketing success over the next 12 months according to marketing professionals worldwide as of April 2025 [Graph], Marketing Artificial Intelligence Institute, May 13, 2025. [Online]. Available: https://www.statista.com/statistics/1622891/importance-ai-marketing-success/
