During a 2025 survey, ** percent of responding marketers cited data management platforms (DMPs) as one area where artificial intelligence (AI) was being used. Another 4* percent cited customer data platforms (CDPs) as an area where the technology was utilized. According to another 2025 global martech study, over **** thousand solutions were available to industry professionals that year.
among marketers in the United Kingdom, the United States and Europe, the Middle East, and Africa (EMEA)
Method of interview
Online survey
Supplementary notes
The survey does not include the full methodology. The source does not provide information about the survey dates. The date provided is the publication date.
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Clevertouch. (August 31, 2025). Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025 [Graph]. In Statista. Retrieved October 20, 2025, from https://www.statista.com/statistics/1623071/martech-platforms-using-ai/
Clevertouch. "Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025." Chart. August 31, 2025. Statista. Accessed October 20, 2025. https://www.statista.com/statistics/1623071/martech-platforms-using-ai/
Clevertouch. (2025). Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025. Statista. Statista Inc.. Accessed: October 20, 2025. https://www.statista.com/statistics/1623071/martech-platforms-using-ai/
Clevertouch. "Marketing Technology (Martech) Platforms Where Artificial Intelligence Is Used by Marketers Worldwide as of September 2025." Statista, Statista Inc., 31 Aug 2025, https://www.statista.com/statistics/1623071/martech-platforms-using-ai/
Clevertouch, Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025 Statista, https://www.statista.com/statistics/1623071/martech-platforms-using-ai/ (last visited October 20, 2025)
Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025 [Graph], Clevertouch, August 31, 2025. [Online]. Available: https://www.statista.com/statistics/1623071/martech-platforms-using-ai/
