At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl.
The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.
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Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2025, by category
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National Retail Federation. (January 23, 2025). Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2025, by category [Graph]. In Statista. Retrieved November 12, 2025, from https://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/
National Retail Federation. "Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2025, by category." Chart. January 23, 2025. Statista. Accessed November 12, 2025. https://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/
National Retail Federation. (2025). Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2025, by category. Statista. Statista Inc.. Accessed: November 12, 2025. https://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/
National Retail Federation. "Planned Purchases on Super Bowl Sunday by Consumers in The United States from 2013 to 2025, by Category." Statista, Statista Inc., 23 Jan 2025, https://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/
National Retail Federation, Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2025, by category Statista, https://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/ (last visited November 12, 2025)
Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2025, by category [Graph], National Retail Federation, January 23, 2025. [Online]. Available: https://www.statista.com/statistics/251077/super-bowl-planned-consumer-purchases/
