Advertising investments in Germany 1995-2023

Published by
Evgenia Koptyug,
Jul 4, 2025

In 2023, gross advertising investments amounted to roughly ***** billion euros. A decrease compared to the previous year, at roughly ***** billion euros.

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Gross advertising investments in Germany from 1995 to 2023 (in billion euros)

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Release date

January 2024

Region

Germany

Survey time period

1995 to 2023

Special properties

above-the-line media (incl. online)

Supplementary notes

Prior year figures were taken from previous publications.

The online/OOH values are provisional and may change retrospectively due to late registrations.

* The value for 2020 was retrospectively adjusted from the source in 2021.

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