In 2020, Volkswagen was the leading advertiser in Italy, with an ad spend of ***** million euros. Ferrero followed with **** million and Barilla rounded out the top three with ***** million. Out of the top ten advertisers, ***** reduced their ad spending during the presented period. Only *** companies - Tim and Poltronesofà - saw an increase in their advertising expenditure.
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Brand News Media Group. (March 22, 2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph]. In Statista. Retrieved October 21, 2025, from https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading advertisers in Italy in 2020, by advertising spending (in million euros)." Chart. March 22, 2021. Statista. Accessed October 21, 2025. https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. (2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros). Statista. Statista Inc.. Accessed: October 21, 2025. https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading Advertisers in Italy in 2020, by Advertising Spending (in Million Euros)." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group, Leading advertisers in Italy in 2020, by advertising spending (in million euros) Statista, https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/ (last visited October 21, 2025)
Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph], Brand News Media Group, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
