In 2021, the advertising revenue of general-interest channels of Italy's national public broadcasting company Rai − Radiotelevisione Italiana S.p.A. amounted to *** million euros. That was **** percent higher than the result reported in 2019, before the pandemic. Of the 2021 figure, ***** million euros (or ** percent) came from commercials. Rai's TV license fee revenue increased by five percent in 2021.
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Rai. (August 2, 2022). TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2019 to 2021, by type (in million euros) [Graph]. In Statista. Retrieved October 19, 2025, from https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai. "TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2019 to 2021, by type (in million euros)." Chart. August 2, 2022. Statista. Accessed October 19, 2025. https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai. (2022). TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2019 to 2021, by type (in million euros). Statista. Statista Inc.. Accessed: October 19, 2025. https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai. "Tv Advertising Revenue of General-interest Channels of Rai − Radiotelevisione Italiana S.P.A. from 2019 to 2021, by Type (in Million Euros)." Statista, Statista Inc., 2 Aug 2022, https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai, TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2019 to 2021, by type (in million euros) Statista, https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/ (last visited October 19, 2025)
TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2019 to 2021, by type (in million euros) [Graph], Rai, August 2, 2022. [Online]. Available: https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
