According to a March 2023 survey, over ** percent of social network users in Spain claimed to know or have heard of WhatsApp and Facebook. Instagram was subsequently recognized by ** percent of the respondents. Meanwhile, ** percent of the social media users knew YouTube, and ** percent knew TikTok and Twitter. Additionally, BeReal was acknowledged by ** percent of respondents, ten percentage points more than the previous year, and the highest growth registered among social networks in Spain.
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IAB Spain. (May 10, 2023). Leading social networks in Spain as of March 2023, based on user awareness [Graph]. In Statista. Retrieved January 28, 2026, from https://www.statista.com/statistics/752809/leading-social-networks-in-spain-as-of-march-by-user-awareness/
IAB Spain. "Leading social networks in Spain as of March 2023, based on user awareness ." Chart. May 10, 2023. Statista. Accessed January 28, 2026. https://www.statista.com/statistics/752809/leading-social-networks-in-spain-as-of-march-by-user-awareness/
IAB Spain. (2023). Leading social networks in Spain as of March 2023, based on user awareness . Statista. Statista Inc.. Accessed: January 28, 2026. https://www.statista.com/statistics/752809/leading-social-networks-in-spain-as-of-march-by-user-awareness/
IAB Spain. "Leading Social Networks in Spain as of March 2023, Based on User Awareness ." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/752809/leading-social-networks-in-spain-as-of-march-by-user-awareness/
IAB Spain, Leading social networks in Spain as of March 2023, based on user awareness Statista, https://www.statista.com/statistics/752809/leading-social-networks-in-spain-as-of-march-by-user-awareness/ (last visited January 28, 2026)
Leading social networks in Spain as of March 2023, based on user awareness [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/752809/leading-social-networks-in-spain-as-of-march-by-user-awareness/
