Advertising in the United Kingdom (UK)

Statistics report on the advertising market in the United Kingdom

Advertising in the United Kingdom (UK)

This report presents statistical information on the advertising market in the United Kingdom. It shows deatiled information about both traditional and digital media advertising, as well as data on the workforce in the industry, market leaders, and consumer insights.

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Table of contents

Market overview

6
  • Premium Statistic Largest advertising markets worldwide 2023
  • Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
  • Premium Statistic Advertising inflation in the UK 2023, by medium
  • Premium Statistic Ad spend per person in the UK 2020-22
  • Premium Statistic Trade balance of advertising & market research services in the UK 2016-2023
  • Premium Statistic Export value of advertising services from the UK 2024, by region

Workforce

4
  • Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
  • Basic Statistic Advertising and media agency employee number in the United Kingdom (UK) 2007-2023
  • Premium Statistic Advertising agency employees in the UK 2021-2023, by gender
  • Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2023

Market leaders

6
  • Premium Statistic Leading radio advertisers in the UK 2023
  • Premium Statistic Largest out-of-home advertisers in the UK 2023
  • Premium Statistic Most effective advertisers in the UK 2023
  • Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2023
  • Premium Statistic Leading radio creative advertising agencies in the UK 2024
  • Premium Statistic Most creative agencies in the UK 2023

Traditional media

7
  • Premium Statistic TV net advertising revenue in the UK 2018-2023
  • Premium Statistic National newsbrands advertising spending in the UK 2011-2023
  • Premium Statistic Magazine advertising spending in the UK 2011-2023
  • Premium Statistic Radio advertising spending in the UK from 2011-2023
  • Premium Statistic OOH advertising revenue in the UK 2000-2023
  • Premium Statistic Cinema advertising spending in the UK 2011-2023
  • Premium Statistic Direct mail advertising spending in the UK 2014-2023

Digital media

6
  • Premium Statistic Digital advertising spending in the UK 2008-2024
  • Premium Statistic Digital advertising spending in the UK H1 2024, by format
  • Premium Statistic Search ad spend in the UK 2019-2023
  • Premium Forecast Social media advertising spending in the United Kingdom 2017-2030
  • Premium Statistic Digital video advertising spending in the UK 2011-2024
  • Premium Statistic Programmatic ad spend in the UK 2017-2029

Consumer perspective

9
  • Premium Statistic Average daily media use time in the United Kingdom (UK) 2024
  • Premium Forecast Most used media services in the UK 2025
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024
  • Premium Statistic Consumer trust in advertising in the UK 2021-2024
  • Premium Statistic Consumer trust in advertising in the UK 2024, by medium & age
  • Premium Statistic Type of brand messaging consumers want in the UK 2023
  • Premium Statistic Leading types of ads with social contribution in the UK 2024
  • Premium Statistic Share of consumers who feel that advertising drives social change UK 2024, by demo
  • Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
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FURTHER REPORTS

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