Social media usage in Spain

Statistics report on social media usage in Spain

Social media usage in Spain

This report presents information on social media usage in Spain. It provides an overview of the usage and performance of the main platforms in the country, focusing on Meta-owned platforms Facebook and Instagram, with individual chapters for LinkedIn, TikTok, and Twitter, and a joint chapter for messaging platforms like WhatsApp, Facebook Messenger and Telegram. The last chapters showcase the Spanish digital advertising and influencer markets in the country’s social media landscape.

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Table of contents

Overview

8
  • Premium Statistic Social media: global penetration rate 2025, by region
  • Premium Statistic Social media users in Spain 2020-2029
  • Premium Statistic Spain: social network penetration 2019-2028
  • Basic Statistic Social network penetration in Spain 2010-2023
  • Premium Statistic Digital Market Outlook: social media users in Spain 2018-2028, by platform
  • Premium Statistic Leading social media platforms in Spain 2024, by reach
  • Premium Statistic Spain: leading social platforms 2023, by user awareness
  • Basic Statistic Favorite social media platforms in Spain Q3 2024

Usage

7
  • Premium Forecast Most used social media platforms by type in Spain 2023
  • Premium Forecast Most common social media activities in Spain 2025
  • Premium Statistic Leading social media usage reasons in Spain 2024
  • Premium Forecast Social network usage by frequency in Spain 2023
  • Premium Statistic Spain: social media platforms daily usage 2023
  • Premium Statistic Spain: social media access 2023, by device
  • Basic Statistic Spain: types of social media accounts followed Q3 2024

Performance

7
  • Premium Statistic Spain: social network and apps user satisfaction 2023
  • Basic Statistic Spain top mobile apps 2022, by downloads
  • Basic Statistic Spain top mobile apps 2022, by consumer spending
  • Basic Statistic Spain top mobile apps 2022, by MAU
  • Basic Statistic Leading social media apps in Spain in 2022, by downloads
  • Basic Statistic Leading messenger apps in Spain 2022, by downloads
  • Basic Statistic Leading video apps in Spain 2023, by downloads

Facebook

7
  • Premium Statistic Spain: number of Facebook users 2014-2022
  • Premium Statistic Spain: cities with most Facebook users 2022
  • Premium Statistic Spain: distribution of Facebook users 2018-2022, by gender
  • Premium Statistic Spain: Facebook user share 2025, by age
  • Premium Statistic Spain: Facebook user share 2025, by age group and gender
  • Premium Statistic Spain: Facebook usage frequency 2023
  • Premium Statistic Facebook usage for news in Europe 2016-2022, by country

Instagram

5
  • Basic Statistic Spain: number of Instagram users 2015-2022
  • Basic Statistic Spain: cities with most Instagram users 2022
  • Premium Statistic Spain: Instagram user share 2025, by age group
  • Premium Statistic Spain: LinkedIn user share 2022, by age group
  • Premium Statistic Spain: Instagram usage frequency 2023

LinkedIn

5
  • Premium Statistic Spain: cities with most LinkedIn users 2022
  • Premium Statistic Spain: number of LinkedIn users 2022, by gender
  • Basic Statistic Spain: distribution of LinkedIn users 2022, by gender
  • Premium Statistic Spain: number of LinkedIn users 2022, by age group
  • Premium Statistic Spain: LinkedIn user share 2022, by age group

TikTok

4
  • Premium Statistic Spain: number of TikTok users 2022, by age group
  • Premium Statistic Spain: distribution of TikTok users 2022, by age group
  • Basic Statistic Spain: distribution of TikTok users 2022, by gender
  • Premium Statistic Spain: TikTok usage frequency 2023

Twitter

6
  • Premium Statistic Spain: number of Twitter users 2014-2022
  • Basic Statistic Spain: distribution of Twitter users 2022, by gender
  • Premium Statistic Spain: cities with most Twitter users 2022
  • Premium Statistic Spain: number of active Twitter users 2015-2022
  • Premium Statistic Spain: number of verified Twitter accounts 2014-2022
  • Premium Statistic Spain: Twitter usage frequency 2023

Messaging platforms

5
  • Basic Statistic Spain: number of Facebook Messenger users 2018-2025
  • Basic Statistic Spain: Facebook Messenger user share 2025, by age group
  • Basic Statistic Spain: Facebook Messenger user share 2025, by age and gender
  • Premium Statistic Spain: Telegram usage frequency 2023
  • Premium Statistic Spain: WhatsApp usage frequency 2023

Social media advertising

8
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Forecast Social media advertising spending in Spain 2017-2030
  • Premium Forecast Social media ad spending in Spain 2017-2026, by device
  • Premium Statistic Social media web traffic referrals in Spain 2024
  • Premium Statistic Preferred frequency of brands posting on social media in Spain 2024
  • Premium Statistic Popularity of following brands on social media in Spain 2022
  • Premium Statistic Spain: social network usage for following brands 2023
  • Premium Statistic Spain: trust in brands with social media profiles 2024

Spotlight: Spanish influencer market

10
  • Premium Statistic Social media platforms used to follow influencers in Spain 2023
  • Premium Statistic Credibility of influencers in Spain 2024
  • Premium Statistic Popularity of influencers in Spain 2024
  • Premium Statistic Advertising nature of influencers in Spain 2024
  • Premium Statistic Attitude towards advertising on social networks in Spain 2024
  • Premium Statistic Preferred frequency of influencers posting on social media in Spain 2024
  • Basic Statistic Spain: most followed Instagram influencers 2025
  • Basic Statistic Spain: most followed TikTok accounts 2025
  • Basic Statistic Spain: most followed Twitter accounts 2018-2022
  • Basic Statistic Spain: most popular female Twitter accounts 2022
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