Video-on-demand: Netflix users in the United States

Consumer Insights report

Video-on-demand: Netflix users in the United States

Netflix is the leading video on demand service provider in the United States. Headquartered in Los Gatos, California, the production company is popular amongst consumers from all age groups who use different devices for watching digital content in the U.S.
This report provides valuable insights on Netflix in the Video-on-demand market in the United States. The data used in this report provides in-depth information about Netflix users in the U.S.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Table of contents

Selected insights on video-on-demand: Netflix users in the United States

  • There is a fairly even split of male and female Netflix users
  • 24% of Netflix users live in a nuclear family
  • Netflix users are more likely to have video gaming as a hobby than the average consumer

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FURTHER REPORTS

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  • Streaming in the United States
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  • Netflix
  • Book market in the U.S.
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  • Book market in the United Kingdom (UK)
  • Television industry in the United Kingdom (UK)
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  • Pay TV in Europe
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  • Online radio in the U.S.
  • Television industry in Europe

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