Digitalization of the travel industry

Statistics report on the digitalization of the travel industry

Digitalization of the travel industry

This report presents a range of statistics and facts on the digitalization of the travel industry. It provides key figures on digital marketing, online travel planning and bookings, travel websites, and social media engagement.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Digital marketing in the travel industry

8
  • Premium Forecast Distribution of sales channels in the travel and tourism market worldwide 2019-2029
  • Premium Forecast Travel & leisure industry digital advertising share in selected global countries 2023
  • Premium Forecast In-app advertising spending worldwide 2023, by industry
  • Premium Statistic Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
  • Premium Statistic Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
  • Premium Statistic GoogleAds average monthly CPC for travel worldwide 2024, by country
  • Premium Statistic Industries with highest share of digital ad spend in the U.S. 2024
  • Premium Statistic Most influential aspects of trip advertising among global travelers 2023

Travel websites

7
  • Premium Statistic Most popular travel and tourism websites worldwide 2025
  • Premium Statistic Total visits to travel and tourism website booking.com worldwide 2024-2025
  • Premium Statistic Share of visits to the travel website booking.com worldwide 2025, by country
  • Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2024-2025
  • Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2025, by country
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2024
  • Premium Statistic American Customer Satisfaction Index scores for online travel websites 2000-2025

Online travel planning and booking

9
  • Premium Statistic Main resources for trip inspiration used by global travelers 2023
  • Premium Statistic Main resources used for travel inspiration worldwide 2024, by country
  • Premium Statistic Main resources used before purchasing trips by travelers worldwide 2023
  • Premium Statistic Importance to book a trip fully online among travelers worldwide 2023, by generation
  • Premium Forecast Travel product online bookings in the U.S. 2025
  • Premium Forecast Travel product online bookings in Canada 2025
  • Premium Forecast Travel product online bookings in the UK 2025
  • Premium Statistic Most searched travel terms on Google in the UK 2022-2023
  • Premium Statistic Leading holiday travel provider websites in the UK Q4 2024, by share of voice

Social media

10
  • Premium Statistic Travel and tourism comments on social media worldwide 2019-2023, by product type
  • Premium Statistic Main channels in the paid media strategy of DMOs worldwide 2024
  • Basic Statistic Important digital transformation topics among accommodation businesses in Europe 2023
  • Premium Statistic Facebook brand post engagement 2024, by vertical
  • Premium Statistic Instagram brand post engagement 2024, by vertical
  • Premium Statistic X/Twitter brand post engagement 2024, by vertical
  • Premium Statistic Key information on leading TikTok travel influencers worldwide 2024
  • Premium Statistic Most popular travel destinations on TikTok worldwide 2024, by number of posts
  • Premium Forecast Most talked about products/topics online in the U.S. 2025
  • Premium Forecast Most talked about products/topics online in the UK 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Online food delivery in Poland
  • Aviation industry in Japan
  • Foodservice in Spain
  • Restaurant industry in the U.S.
  • Online food delivery in Europe
  • Tourism industry in the Philippines
  • Hotel industry in the United Kingdom
  • Tourism industry in Thailand
  • J D Wetherspoon
  • Tourism in Amsterdam
  • Pubs in the United Kingdom
  • Cruise industry in Europe
  • Travel and tourism in Indonesia
  • Tourism in Rome
  • Impact of technology on travel and tourism
  • Travel and tourism in Romania
  • Cruise industry in the United States
  • Hotel industry in Spain
  • Travel and Tourism in Mexico
  • Tourism in Malaysia

Recommended statistics

You may also be interested in...
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
[email protected]
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
[email protected]
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email
[email protected]

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
[email protected]
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
[email protected]
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)