About You is an e-commerce only fashion retailer founded in Hamburg, Germany, in 2014. Capitalizing on the ever-growing desire to
, the company was initially funded and overseen by the Otto Group. About You has three co-CEOs — Sebastian Betz, Tarek Müller, and Hannes Wiese — who handle tech and product, marketing and brands, as well as operations and finance, respectively. As of 2023, About You actively operates in 26 European countries including its home market of
, selling clothing, shoes, bags, and accessories from their own two labels, About You and Edited, as well as from over 1,500 brands.
An edge over the competition
On its website, About You boasts being “the most inspiring and personal fashion online shop in Europe” and many of the brand’s e-commerce features support this bold claim. Upon login, the About You logo changes to read “About” and the name of the user. As
personalized e-shopping has become a rising trend for online brands to follow, it comes as no surprise that About You makes sure that both its website and app offer users a tailored listing of fashion products based on past purchases as well as brand and product preferences. In 2022, about 50 percent of consumers globally were likely to become
repeat buyers after a personalized online shopping experience. As such, the emphasis on personalization in the About You customer journey gives the brand an edge over competing online retailers such as
Zalando.
About You's path to growth
Just five years after its initial launch, About You went public in 2019, and since then consistently publish their financial figures. In the first half of 2022, the e-commerce fashion retailer reported their half-year
revenue at over 900 million euros, presumably set to surpass the reported 1.7 billion in revenue in 2021. Despite consistent growth in revenue, the company’s
net losses more than doubled between 2020 and 2021, and are only increasing. A company press release justified the high losses due to successful growth investments, as About You increased the number of their logistics hubs. While About You’s management is confident about the 2022/2023 financial year, the company was delisted from the German
SDAX (Small-Cap-deutsche Aktienindex) in December 2022, after only about a year of listing on the index.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
