Lai Lin Thomala
Research expert covering Greater China
Mobile apps in Taiwan - statistics & facts
In the realm of mobile app development, Taiwan emerges as a strategic launchpad for developers looking to tap into Asia’s lucrative markets. Located at the heart of the region, the island serves as a gateway to neighboring markets like Japan, South Korea, and Southeast Asia, where localization and culturalization are the common challenges. Taiwan’s app environment is foreign friendly, more susceptible to new apps from global publishers. It presents a unique blend of growth potential and relatively low risk, making it an ideal destination where indie publishers can prosper.
It could be a surprising fact that Taiwan, despite with a modest population size, ranked seventh in the global mobile app consumer spending in 2023, far ahead of Canada, Australia, and other more populated high-income countries. In terms of year-over-year growth comparison, in 2022, it was just behind Brazil and Mexico in the global app market.
Taiwan stands as a dynamic and strategically vital market for mobile app developers. By understanding user preferences and aligning with prevailing trends, developers can unlock the full potential this thriving mobile app landscape.
An app oasis nurturing app development
Taiwan's significance for mobile app developers stems from its tech-savvy population and a thriving digital economy. With approximately 92 percent of the population owning smartphones, the market offers a fertile ground for developers to launch and scale their applications. On the other hand, Taiwan's robust digital infrastructure, characterized by high-speed internet and advanced telecommunications networks, fosters an environment conducive to seamless app experiences.It could be a surprising fact that Taiwan, despite with a modest population size, ranked seventh in the global mobile app consumer spending in 2023, far ahead of Canada, Australia, and other more populated high-income countries. In terms of year-over-year growth comparison, in 2022, it was just behind Brazil and Mexico in the global app market.
The local flavors: relevance, privacy, and connection
Like other app economies in Asia, users in Taiwan tend to favor homegrown apps that are tailored to their interests and preferences. Local publishers, such as Wanin Games and Gamania Digital Entertainment, who are more attuned to linguistic preferences and cultural references, are poised to make an impact. Furthermore, Taiwanese users place a high value on data protection. Apps with robust data protection measures are likely to gain trust and engagement from the discerning Taiwanese user base. The latest mobile app trends in Taiwan reflect a growing emphasis on lifestyle integration and community engagement.Taiwan stands as a dynamic and strategically vital market for mobile app developers. By understanding user preferences and aligning with prevailing trends, developers can unlock the full potential this thriving mobile app landscape.
