Tripadvisor, Inc. - statistics & facts
From a small office opened in 2000 above a pizza shop in Massachusetts, Tripadvisor has quickly grown to become one of the biggest players in the online travel market. The company’s free user reviews of travel-related content, tools for price comparisons, and online travel booking services made it one of the most visited travel and tourism websites worldwide in 2025.
While the U.S. is Tripadvisor’s biggest market, it is also where competition is most intense. In a Statista’s Consumer Insights Global survey on hotel and private accommodation online bookings in the U.S. in 2024, roughly a third of consumers relied on Expedia or Airbnb, while only 10 percent used Tripadvisor.
What is Tripadvisor’s most profitable brand?
Tripadvisor, Inc. operates three brands: Brand Tripadvisor, Viator, and TheFork. Despite an annual decrease in revenue in 2024, Brand Tripadvisor was still Tripadvisor, Inc.’s most profitable business segment. That said, for the first time that year, the company’s flagship brand accounted for less than half of Tripadvisor, Inc.’s global revenue, which totaled over 1.8 billion U.S. dollars.What is Tripadvisor’s biggest market?
The United States is by far Tripadvisor’s most important market. A breakdown of Tripadvisor, Inc.’s global revenue by region in 2024 shows that the U.S. alone accounted for two-thirds of the company’s total earnings. Meanwhile, the United Kingdom is another key market for Tripadvisor, both in terms of profitability and online traffic. In 2025, the UK represented around five percent of total website visits to tripadvisor.com.How popular is Tripadvisor?
Tripadvisor’s greatest strength lies in its websites. As of 2024, the company’s branded sites featured over nine million travel-related entries, with Tripadvisor’s total number of user reviews and ratings exceeding one billion. The online travel market, however, is extremely competitive. Companies like Booking Holdings, Expedia Group, and Airbnb dominate the online travel agency segment, while GetYourGuide and Klook are fierce competitors in the experiential travel market, in which Viator operates.While the U.S. is Tripadvisor’s biggest market, it is also where competition is most intense. In a Statista’s Consumer Insights Global survey on hotel and private accommodation online bookings in the U.S. in 2024, roughly a third of consumers relied on Expedia or Airbnb, while only 10 percent used Tripadvisor.
