Started blogging in 2002 with over 23 years of hands-on experience.
Using WordPress since 2004 and building WordPress websites for more than 21 years.
Proficient web developer and author of several WordPress plugins.
Joined the WPBeginner team in 2012 and has been educating WordPress users for over 11 years.
Experience
Nouman started building websites back in the early days of Geocities and has been working with WordPress since 2004. With over two decades of experience in web development, blogging, eCommerce, and digital publishing, he’s been part of the internet’s growth from the ground up.
He joined the WPBeginner team in 2012 and has written hundreds of tutorials aimed at helping beginners master WordPress. Nouman specializes in simplifying complex technical topics like plugin development, site troubleshooting, and content optimization.
He has developed several WordPress plugins and regularly works with PHP, JavaScript, CSS, and HTML to build solutions that solve real-world problems. His tutorials are known for being easy to follow—even for complete beginners.
When he’s not writing or debugging code, you’ll probably find him exploring new AI tools or helping friends fix their websites.
I once spent four hours researching a single blog post before I ever wrote a word. This is a common trap for WordPress bloggers who spend hours analyzing competitors just to rank on page one. That’s why we moved our workflows at WPBeginner to AI-powered… Read More »
If you want your website to show up in AI search results, then you need to make sure that tools like ChatGPT and Claude can easily read your content. AI crawlers and agents prefer Markdown over HTML because it uses fewer tokens (units of text… Read More »
Writing the perfect email can be one of the most challenging tasks for any marketer or business owner. I used to find myself staring at a blank screen, trying to come up with a catchy subject line or the right words to share my message,… Read More »
On our video training site, WP101, our focus is on helping members feel confident with WordPress and grow their websites over time. But we learned that churn (members cancelling their subscriptions) is a common challenge, even when the content is genuinely valuable. In many cases,… Read More »
I used to spend hours each week moving data from WordPress forms into other tools. I would copy an email address here, paste a phone number there, create a task, and then send a follow-up. It was slow, and I knew there had to be… Read More »
Automating your WordPress site doesn’t have to feel like rocket science. Tools like Make.com are powerful, but for many beginners, they can feel overwhelming. Between extra connection steps and complex setups (like webhooks), it’s easy to get stuck before anything actually works. That’s where a… Read More »
Interactive calculators are quietly becoming some of the most powerful tools on the web. They keep visitors on your site longer, build trust instantly, and convert visitors into leads and customers. Your visitors engage with them because they get personalized results, and that engagement turns… Read More »
I know how stressful it is to watch the news about AI and wonder if your website will survive. That’s why choosing the right SEO plugin for the AI search era can feel like a high-stakes decision for your business. I’ve spent months testing Rank… Read More »
Automating processes on your WordPress website doesn’t have to be complicated. Tools like n8n are powerful, but they often require extra hosting, webhooks, and a lot of technical setup. That’s why many beginners feel stuck before they even get started. The good news is that… Read More »
Managing a WooCommerce store can feel like a lot of busy work. I’ve worked with store owners who spent countless hours writing product descriptions, answering the same customer questions, and trying to make sense of sales data, all while packing and shipping orders. It often… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.