

Ari Wright is releasing the Audio Book for Once Upon a pack, and it has me wondering: what methods do you find work best for getting the word out on new releases (E-book, print or audio)?
As a baby writer (nothing huge published, mostly short stories and a couple of poems) I will send information to those I think might like the story. I use either email or text as I don’t post on social media.
As a consumer, I have 4 main ways of finding books.
- Recommendations. Friends, family or even KU. I actually found Ari Wright through a Based on your other books…. Recommendation. She’s one of my favorite authors and an auto read for me. Goodreads– i use it to log my books but don’t really get recs there.
- Newsletter. Author newsletters are awesome. I especially like the ones where they share this it’s of what’s going on with them. Maybe a photo of their work desk, or what they’ve been up to. And of course the new releases! As an author, you have to walk a line with the newsletters. Readers want to know about your upcoming and new releases, but not to be inundated by a sales pitch constantly.
- Social Media Ads. For me, mainly TikTok and Instagram as those are the two I scroll most. I will say as a reader I prefer Instagram as the link goes directly to the ebook link. I don’t know what’s going on with people, but the amount of TikTok ads for books that FORGET to give the title and/or author name is ridiculous. I’m also not going to buy off the Tok shop.
- Social Media Groups. I belong to a few groups for readers of an author, but also some for specific types of romance. This is where you cannot only get a rec, but also find out what that book you read three months ago with this particular scene was. Life-saving! Or sanity saving.
So– how do you advertise for your writing? If you’re mostly a reader, how do you find the books you read?