Yext

"The more frequently a website is updated... the LLMs are seeing [it] as a trusted resource for content and information." The strength of your content strategy is increasingly important in showing up where your customers are searching. Scott Orstad (Vice President, Marketing, Catholic Health) and Rebecca Colwell (SVP of Marketing, Yext) discuss how Catholic Health is approaching their presence across their hospital and outpatient center locations in this week's episode of The Visibility Brief. Find the full episode here: https://yex.tt/4aldBfg

The biggest mistake marketers are making right now? Stop buying magic beans. 🫘

Our CEO Michael Walrath put it bluntly on the Topline podcast: Wall Street has declared profitable software dead. And the cause of death? AI. "Who's writing our obituary? It's the venture capitalists who are funding high-growth ARR companies." The same firms that can't tell you what that ARR actually means. Meanwhile, the businesses they've written off are still printing cash. Watch the full convo & drop your thoughts in the comments: https://lnkd.in/gE49ft4c

Search has changed—has your strategy changed too? 🤔 Search engines are now “answer engines,” giving users what they need without them ever having to visit a website. If your strategy relies on blue links, your visibility is likely dropping. Join AdCellerant and Yext as we break down the modern visibility blueprint—what’s changing, what matters now, and how to stay relevant. 🔗 Register now: https://lnkd.in/eXarPbHi #DigitalMarketing #SearchStrategy #MarketingStrategy #Webinar #AdTech #MarTech #SEO

AI isn't a silver bullet. Samad Rahimi's advice: stop asking what AI can replace and start asking what you've been putting off because of time, budget, or resources. The opportunity isn't doing one thing better. It's doing more of the right things—and scaling what works. 🎥 Watch the full episode → https://yex.tt/4o2VX5D #TheVisibilityBrief #AI #MarketingStrategy #MCP #Yext

Anyone who manages reviews for a brand knows the feeling: a negative review comes in, screenshots get shared in Slack, and suddenly everyone wants a response approved immediately. For years, the focus was solely on damage control. Positive reviews got a quick "Thanks for your feedback," if they got a response at all. But in 2026, brands can no longer afford to treat positive reviews as an afterthought. Our latest blog post explains why: https://yex.tt/4e8BJmA

Should you write your content for humans... or for robots? We asked several SEO experts -- and the answer isn't as straightforward as you'd expect.

"The API is the new UI." 🤯 That line from Christian J. Ward ,Yext's Chief Data Officer has been stuck in my head, and it should resonate with anyone in financial services thinking about AI visibility. MCP (Model Context Protocol) means your team no longer has to live inside a vendor's dashboard to get value. You can ask questions in plain language, inside whatever AI tool you are already using, and get answers about how your advisors and branches are showing up across the AI ecosystem. 🤖 The brands that win will not have the best interface. They will have the cleanest data underneath. 💡 If your visibility data is not structured and current today, it will not be callable tomorrow. ⏰ Check out the link in the comments to learn more. 👇

Search has changed—has your strategy changed too? 🤔 Search engines are now “answer engines,” giving users what they need without them ever having to visit a website. If your strategy relies on blue links, your visibility is likely dropping. Join AdCellerant and Yext as we break down the modern visibility blueprint—what’s changing, what matters now, and how to stay relevant. 🔗 Register now: https://lnkd.in/eXarPbHi #DigitalMarketing #SearchStrategy #MarketingStrategy #Webinar #AdTech #MarTech #SEO

When people spend years building something together, the milestones mean a little more. As we look back on May, we’re celebrating 37 teammates who reached Yextiversary milestones — including 10 who marked 10+ years with Yext. That’s more than a decade of problem-solving, partnership, innovation, and countless moments that have helped move our business forward. These milestones represent an incredible depth of knowledge, experience, and commitment across our organization. To our May milestone-makers: thank you for the energy, ideas, and leadership you bring to Yext. Give them a 👏 in the comments to celebrate! #Yextiversary #LifeAtYext #WorkAnniversary #TechCareer