Yle's strategy

For all of us, for each of us

Published 14.05.2025 09:27.

Foreword
The Act on the Finnish Broadcasting Company
Purpose, values and vision
Choices of Strategy

Foreword

The Finnish Broadcasting Company (Yle) was founded in 1926 as a bridge between rural and urban areas – to close the gap between distances and bring Finns together regardless of where they live, what they think, or what they do for a living. A similar idea had emerged just four years earlier in Great Britain, where the world's first public broadcasting company, the BBC, was established.

Although Finland, its people, media consumption habits and media offerings have changed, Yle's core mission remains the same:

Yle's purpose is to increase our understanding of each other and the world, and strengthen Finnish society and culture

Yle reports on events in Finland and around the world, providing depth and background from multiple perspectives.

Yle also brings Finns together through content that helps people gain new insights, builds confidence in the future, and offers an escape from everyday life.

The implementation of the public service mission is guided by Yle's strategy

The strategy outlines the key areas where Yle must succeed in the coming years to responsibly fulfill its mission. As technology advances and media consumption habits change, the strategy also ensures that public service content remains accessible to all Finns under all circumstances.

The Act on the Finnish Broadcasting Company, Section 7, Public service

The company is responsible for the provision of versatile and comprehensive television and radio programming with the related additional and extra services for all citizens under equal conditions. These and other content services related to public service may be provided in public communications networks nationally and regionally. The main focus of content services should be on publications containing moving images or sound. Except for the exceptions provided for in subsection 3, textual content shall be related to the company's publication containing moving images or sound.

The Act on the Finnish Broadcasting Company: The public service programming shall in particular:

support democracy and everyone’s opportunity to participate by providing a wide variety of information, opinions and debates as well as opportunities to interact;
produce, create, develop and maintain Finnish culture, art and inspiring
entertainment;
take educational and equality aspects into consideration in the programmes,
provide an opportunity to learn and study, give focus on programming for
children and young people, and offer devotional programmes;
treat in its broadcasting Finnish-speaking and Swedish-speaking citizens on
equal grounds and produce services in the Sami, Romani and sign language and,
where applicable, also in the languages of other language groups in the country;
support the preservation of Finnish cultural heritage, support tolerance,
equaltreatment, equality, and cultural diversity and provide programming for
minority and special groups;
promote cultural interaction and maintain production intended for international
distribution;
transmit official communications as specified in more detail by government decree and be prepared to manage television and radio operations as well as other information dissemination during exceptional circumstances.

By way of derogation from subsection 1, the company may offer the following textual content in public communications networks without them having to be related to the company's publication containing moving images or sound:

1) short textual news content published by the company on the basis of cooperation with Oy Suomen Tietotoimisto – Finska Notisbyrån Ab or another similar national news agency;

2) short textual news content related to fast and rapidly developing news situations;

3) textual official announcements transmitted by the company in accordance with subsection 2, paragraph 7, and the textual content necessary for preparing for emergency conditions;

4) textual news content in the Sámi and Romani languages as well as in the language of other minority language groups in the country;

5) textual content related to culture;

6) textual content related to learning.

Section 7a, Cooperation: In its activities the company shall promote freedom of expression, high-quality journalism and pluralism of the media.

Yle's strategy

Yle's purpose

We increase our understanding of each other and the world, and strengthen Finnish society and culture.

Yle's values

Yle always defends democracy, the basic principles of a state governed by the rule of law, freedom of speech and human dignity.

We are reliable and responsible – we carry out our mission independently.

We encourage creativity – we give room for new ideas.

We value the individual – together we can accomplish something better.

Yle's vision

Yleisradio is shared by all and unique for everyone – for the best interests of Finnish society, now and always.

Choices of Strategy: These are the areas where Yle must especially succeed in coming years to fulfill its mission responsibly

1. An important and the most trusted news media in Finland

We show a true and balanced picture of Finland and the world. We operate independently and are enhancing our efforts to counter disinformation and misinformation.

2. Making all of Finland visible – for all of Finland

We reach people who differ in the ways they live and think.
Our content shows a current and diverse picture of Finland.

3. Cultural acts and shared moments for every generation

We are world-class storytellers. We create content that highlights important aspects of our time and remains interesting for a long time. We create and deliver shared moments for Finns more impactfully than ever.

4. Inspiring and relatable content for children and young people

We strengthen young people's belief in the future, their opportunities to make an impact, and their sense of involvement, as well as the feeling that they are not alone, through our content. We make sure our children’s services are engaging and safe.

5. A renewing Yle operates efficiently and transparently

We renew ourselves by developing work methods and people-centered leadership, utilizing data, technology and AI, and strengthening our future competencies.

We use the funds allocated to Yle efficiently, and we communicate about this openly and comprehensively. Economic efficiency, responsibility and security of supply are part of all our operations.

We're teaming up with businesses and organisations to help boost the entire Finnish media scene, creative sector, and society.

6. Digitalisation strengthens public service

The future is digital. We especially develop our own digital products, services and new content types that meet Finns' changing needs. We make public service more personal, so everyone can find interesting and surprising content they want to use regularly.

Yle's Administrative Council decided on the strategy on May 15, 2025. The strategy is valid indefinitely and includes guidelines for Yle's finances and operations for the coming years.