CARMA

What a day at PRWeek PRDecoded in Chicago! As a proud sponsor of this year’s event, it was fantastic to connect with communications leaders and be part of a community tackling the theme of Navigating Uncertainty. A special highlight for us was hearing from our own Orla Graham MPRCA, who alongside Brett Lutz (ADM) , shared how data and insights reveal PR’s powerful role in shaping reputation. From media storms and shifting perceptions to what truly matters most to US audiences, the discussion was both timely and actionable. A big thank you to PRWeek for bringing together such a strong programme, we’re looking forward to sharing more reflections soon. 

🏆 CARMA won Gold and Silver for the category: Outstanding Woman-Led Consumer Insights Campaigns at the MARKETECH APAC Empowered Women Awards. 'Reputation by CARMA' and 'Driving Change' are campaigns driven by the leadership of women in CARMA. Their insight shapes how we understand reputation, changing media narratives and customer perceptions around us. Read about the award-winning campaigns here: Airlines Reputation Study: https://bit.ly/4hhHzDg Driving Change series: https://bit.ly/494uniP Congratulations to everyone involved!

It’s never just about how many likes a brand gets, it’s about what those numbers mean. At CARMA, our focus goes beyond counting metrics. We help brands uncover what their data says about reputation, market position, and audience perception, and how to use those insights to make smarter decisions. With our tools we turn information into foresight helping organisations: anticipate challenges, strengthen reputation, and communicate with purpose. Watch our General Manager for Iberia, Latam and Sub-sahraian Africa Filipe Manuel Pereira break it down simply.

At the MEPRA KSA Leadership Majlis 2025, our CEO Mazen Nahawi shared insights from CARMA’s latest Kingdom Reputation Report, exploring how leading organisations across Saudi Arabia are shaping their narratives in an evolving media and communications landscape. The discussion highlighted how trust, innovation, and purpose-driven storytelling continue to shape the Kingdom’s reputation, both regionally and globally. It was an inspiring opportunity to exchange ideas, share perspectives, and see how communication in KSA continues to evolve with depth, sophistication, and purpose. Congratulations to our partners at Middle East Public Relations Association for hosting yet another successful platform for meaningful dialogue and collaboration across the region’s communications industry. 📊 Download the Kingdom Reputation Report: https://bit.ly/4kt2OSs

We're excited to share that our own Insights Consultant, Jennifer Sanchis, will be speaking at the 21st Brand Global Summit – Brands for the Future hosted at Oesterreichische Nationalbank in Vienna. 📌 At the Summit, Jennifer will join a global line-up of experts to discuss reputation, brand value, and the evolving role of measurement in a data-driven world, exploring how analytics and insight can shape stronger, more resilient brands. 🌐 As brands navigate increasing complexity, the ability to measure impact, manage reputation, and turn data into strategic action is more critical than ever. Jennifer’s session will offer practical takeaways for communicators, brand leaders, and decision-makers seeking to build trust and long-term value. ✅ If you haven’t registered, livestream the event: https://lnkd.in/eZ3hndET 📅 October 15, 2025 | ⏰ 10:00 a.m. - 04:00 p.m. (GMT+2) European Brand Institute

🌍 Catch us in Doha! Join us at the Global PR Summit Doha, taking place 22–23 October at the W Hotel, where CARMA will be part of the conversation shaping the future of communications. Our insights director, Maria Talakina, will be joining leading voices in communications from the US, Europe, and the Middle East to explore the insights and innovations shaping the future of PR. Plus, don’t miss the full-day workshop on AI tools for PR professionals, led by Philippe Borremans. 🎟️ Use code DOHA20PWORLD to get 20% off your ticket. Explore the agenda and register here: 👉 https://lnkd.in/dv5t8_4d P World, Middle East Public Relations Association, Kosta Petrov

Do you know the ROI of your PR? You spend a lot of time and money on communications, but do you know how well your PR is working? Learn how CARMA provides senior professionals with the insights needed to make smarter decisions. Book a free consultation today: https://bit.ly/48oG1ox

This week we celebrated the launch of CARMA Japan, our 23rd global office.   We brought together senior communications and PR leaders to explore how Japanese companies are perceived in international media.   Led by Ken Watai, whose deep understanding of Japan’s media landscape comes from decades of experience, CARMA Japan is ready to help organisations build and strengthen their global reputation.   The launch of CARMA Japan strengthens our mission to deliver local insight with global perspective.   A sincere thank you to everyone who joined us to mark our strong beginnings.

🏆 33 nominations. 12 countries. Countless stories told through data.    This year, CARMA’s work with over 20 clients has been recognised at the 2025 AMEC Measurement and Evaluation Awards, a reflection of how meaningful insights and smart measurement can truly shape the way organisations communicate.     Behind every project is a team passionate about helping companies understand their impact across MENA, APAC, Europe, and North America.     If you’re curious about how data can turn stories into strategy, this one’s worth a read. 🔗 Read the full story: https://bit.ly/4h30UrL