Achraf Aouadi

We are investing in scaling AI – and giving process automation a strong BOOST! With the AI BOOST program, we are accelerating the use of Artificial Intelligence in our production and logistics departments. This is symbolized by the check handover between Christian Vollmer, Board Member for Production and Logistics at Volkswagen, and me. Our common goal is to make processes faster, better, and more efficient – with a strategic, Group-wide roll-out of successfully piloted #AI use cases. This initiative is part of a broader commitment: As Volkswagen Group, we aim to invest up to one billion euros in Artificial Intelligence by 2030. The focus will be on AI-supported vehicle development, industrial applications, and the expansion of high-performance IT infrastructures. My appreciation to Florian Lechner, Head of digital Production and Logistics at Volkswagen, Morten Lange, CIO of our Core brands, and their teams for the close and successful collaboration. We need more cross-department teamwork like this to bring Data & AI to value.

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Bentley Motors has appointed Franziska Jostock as its new Head of Communications for Europe, Middle East, and Africa (EMEA), effective immediately. She reports to both Richard Leopold, Regional Director for Europe, MEIA & UK, and Wayne Bruce, Chief Communications and DEIB Officer.   Bringing a decade-plus of experience in automotive storytelling, Franziska previously served in senior communications roles at a leading European luxury brand. At Bentley, she will steer communications strategy across the diverse EMEA region, with a focus on enhancing the brand’s narrative, digital presence, and support for the retailer network.   Franziska replaces the former incumbent and expressed her honour at joining a brand celebrated for bespoke luxury and performance. Leadership highlighted her modern approach to storytelling as a strong fit for Bentley’s evolving communications landscape.   Prior to Bentley Motors, she was a part of Porsche AG for 12.5 years and Midiengruppe RTL Deutschland. #CeoOutlookGlobal #bentleymotors #automotiveindustry #leadershipappointment #communicationsstrategy #luxurycars #emearegion #brandstorytelling #digitalcommunications #luxuryautomotive #corporatenews #brandleadership #automotivenews #luxurybrandmarketing #carindustryupdates

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I am just returning from the IAA MOBILITY Munich, where we were invited by our partners at AUDI AG to an evening event organised around their new car model. For AUDI AG this is not just a new release, this is a new beginning, the first expression of a new design philosophy, expressed as: Radical Simplicity, Clarity. To me, this feels just right. The car’s exterior design is very pure, reminescent of Audi’s roots but also very modern. But the boldest expression of AUDI AG’s new philosophy is inside the car. Instead of playing the race towards an ever larger screen in the cabin, AUDI AG decided to embed a rather small screen, which folds and disappears under the dashboard. From a positioning point of view, the focus on simplicity and clarity is exactly what I think we need. With the AI era, the value for OEMs, across industries, will not be in providing more content, but filtering content to optimize the cognitive load on the users. AI also gives the opportunity to provide much more naturally the exact information that the passenger needs at any moment, not more. This is also how Neural Concept envisions user experience. In our collaboration with AUDI AG, we hope that this software experience philosophy, into the hands of engineers, will then translate into the right experience for the consumer. Picture with Marwan Khiat who was lead designer on the interior of the car.

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  Europe’s carmakers are at a turning point — and so is European industry.   In my recent Financial Times OpEd, I argue that the challenges facing Volkswagen Group and other European OEMs go far beyond the industries’ transformation or trade-politics. They expose a deeper, long-standing issue: high cost and structural inefficiencies, making it even more challenging to adapt quickly to global competition. In fact, European carmaker‘s woes reflect an even deeper and tong term issue. The widening productivity gap between US and Europe‘s Economy with stark consequences.   For too long, we at Volkswagen believed growth could cover up inefficiencies. That belief is no longer tenable. At Volkswagen Group, we’re making tough but necessary changes — reducing overcapacity, increasing productivity both in terms of Labour and Capital, and we are accelerating investments in electrification, digitalization, and autonomous driving. One thing has become clear for us: investment alone is not enough.   What’s needed is structural reform — within companies and across Europe. That means: • Smarter, innovation-friendly regulation • More flexible labour markets • Strategic global partnerships • And a renewed focus on performance   And we need to demand more from ourselves. We know what made Europe strong in the first place. Now we need the courage to modernize those foundations. 📉 Without restructuring, even our best ideas risk and investments risk falling short 📈 With reform, Europe can once again lead — not just in R&D, but in scaling industrial innovation.   👉 Read the full article in the Financial Times https://lnkd.in/eVa-NEHK 👇 What do you think? What reforms do you believe are most urgent for Europe to remain competitive?   #automotive #Europe #Volkswagen #transformation

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