Nicholas Spencer

Luxury towers dominate the headlines, but in the UAE property market, another story is quietly unfolding. Staff accommodation - long dismissed as a cost of doing business - is emerging as one of the most overlooked opportunities in real estate investment today. When treated with the same discipline as prime assets, staff housing can deliver stable yields, reputational strength and measurable impact. The key? Embedding governance, quality benchmarks and a credible ESG strategy from the outset. For institutional investors, this shift unlocks more than returns. It transforms workforce housing into a scalable, transparent and investable asset class aligned with national priorities. The question is no longer whether this evolution is possible but who will lead it. 👉 In my latest article, I explore how the UAE can institutionalize staff accommodation and co-living without reputational risk and why the time to act is now. Link in the comments.

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Clear signs that Middle Eastern buyers are returning to UK residential property after a five-year break. London prices have bottomed out, the Dubai market looks close to topping, and significant capital has to sit somewhere. London still offers relative value, long-term security, and a lifestyle anchor that money can’t replicate elsewhere. Expect renewed activity at the top end of the market.

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Miami-based real estate firm Shoma Group, led by CEO and Chairman Masoud Shojaee and President Stephanie Shojaee, has announced a milestone partnership with Cosmo Developments, powered by Reportage Group—one of the UAE's fastest-growing real estate companies. The collaboration marks Shoma Group's arrival on the global stage, bridging its three-decade legacy in South Florida with ambitious expansion into the Middle East. Details HERE: https://entm.ag/Q3T2bk

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Dubai real estate is fast-moving, and staying ahead means relying on more than just portals and CRMs. For market data, I keep an eye on REIDIN and Property Monitor for transaction insights, as well as AirDNA and Mashvisor when it comes to yield analysis in holiday homes. Reports from CBRE, JLL and Knight Frank add the bigger investment picture that serious buyers expect. On the networking side, LinkedIn Sales Navigator remains one of the most effective tools for identifying the right decision makers, and I also use platforms like ZoomInfo and Apollo when I need deeper contact research. The legal side is just as critical. The DLD Rest app and official website are essential for ownership checks and transactions, while MOJ and Notary portals streamline POA and title deed processes. I also make sure to follow legal updates from firms like Al Tamimi or Hadef & Partners—because one overlooked clause can make or break a deal. The truth is, Dubai’s real estate market has matured. It’s not just about listings and square footage anymore. It’s about data, compliance, and risk management. The better your ecosystem of resources, the more confidently you can advise clients and close deals that stand the test of time.

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From London Agent to Building TRB in Dubai I recently sat down with our Chairman, Jonathan Wakerley, for a podcast where I shared my journey - from starting out as a real estate agent in London, to moving to Dubai and becoming an agent, launching my own brokerage with less than 12 months of Dubai experience (and scaling it to 50+ agents), and most recently founding The Recruitment Blueprint (TRB). In this episode, we dive into: ✅ Early lessons in real estate and entrepreneurship ✅ Why Dubai is one of the most unique places in the world to live and work ✅ The biggest challenges new brokers face when they land in Dubai ✅ How TRB’s 4-part framework - Find, Train, Relocate, Support - is reshaping real estate recruitment ✅ My vision for the future of TRB and advice for anyone considering the move If you’ve ever thought about starting a career in Dubai real estate or just want to hear the unfiltered story of what it takes to succeed here this one’s for you. 👉 Watch the full podcast here: [Link in Comments]

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