Sarfraz Alam

🚀 High-Protein Pastries are taking over the MENA market where indulgence meets clean-label innovation. 📌 Why it matters: Saudi consumers today are looking for guilt-free pleasure pastries with more protein, less sugar, and no compromise on texture. 🥐 Croissants, cookies, and muffins made with whey, almond, lupin, or even camel whey protein are trending, especially among Gen Z and fitness-focused shoppers. 🧪 New research (Zhang et al., 2024) found: ✅ Adding 10–15% whey protein isolate boosts protein content by 70% ✅ Texture remains intact when enzymes (proteases, lipases) are well-balanced ✅ Perfect for industrial croissants and puff pastry 💡 Formulation Tip for Bakers: Use whey or lupin protein with a dough conditioner like DATEM or lecithin, and add transglutaminase to improve structure and softness in high-protein dough. 🌾 Your next bestseller? 🥐 “High-Protein Croissant with Camel Whey” 🥯 “Lupin Power Muffin – Made in Saudi” 📚 Reference: Zhang, L. et al. (2024). Food Hydrocolloids, 149, 108234. [DOI:10.1016/j.foodhyd.2024.108234] #HighProteinBakery #SaudiBakery #FunctionalFoods #FoodScience, #FoodTrends2025

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🌍 India to Dubai: FMCG Exports on the Rise 🚀 Dubai continues to be one of the fastest-growing hubs for FMCG trade, acting as a gateway to the Middle East, Africa, and beyond. With its strong infrastructure, strategic location, and cosmopolitan consumer base, the demand for Indian FMCG products—spices, packaged foods, beverages, personal care, and wellness—is surging like never before. India, with its rich heritage of quality manufacturing and competitive pricing, is well-positioned to strengthen its footprint in Dubai’s FMCG landscape. What excites me most is not just the volume, but the value addition and innovation that Indian brands are bringing to international shelves. 🔑 Opportunities we see ahead: • Rising appetite for ethnic & wellness foods 🍵 • Strong demand for FMCG essential category products. • Private label partnerships with UAE retailers 🛒 • Leveraging Dubai as a re-export hub into Africa 🌐 The journey from “Made in India” to “Loved in Dubai” is just getting started. 👉 Curious to hear from fellow professionals: What FMCG categories do you see as game-changers in the Dubai market over the next 3–5 years? #IndiaExports #DubaiFMCG #GlobalTrade #MadeInIndia Mitra

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Saudi QSR & Coffee 2026–2030: Saudi Leading the Trends Saudi Arabia’s leading the region and F&B market is on track to exceed $44B by 2030, powered by tourism 100M already in 2023 and targeting 150 M by 2030, new giga-projects, and a young, digital first consumer base. Growth will be huge, but the real winners will be those who lead the trends, not follow them. Here’s where I see the Saudi QSR & coffee market heading and where brands must act boldly:         I.            Smart site selection – low CapEx, efficient rent, and strategic presence in giga-project corridors       II.            AI-powered personalization loyalty apps, predictive offers, and data driven campaigns.     III.            Drive-thru & digital-first convenience kiosks, QR, app ordering, and AI-assisted service.    IV.            Health-forward indulgence – grilled proteins, lighter sides, sugar-aware beverages.      V.            Sustainability – eco-packaging, recycling, and carbon-conscious kitchens.    VI.            Gen Z leadership & culture creating workplaces where young talent thrives.   VII.            Marketing that connects Saudi consumers don’t just want discounts; they want community, stories, lifestyle, and belonging. Campaigns that resonate with culture, gaming, sports, and national pride will win.  Saudi QSR & coffee will be shaped by brands that combine smart economics with bold marketing and authentic culture. Those who lead the market trends not react to them will define the next decade. For me, leadership is about more than P&L. It’s about inspiring teams, innovating responsibly, and setting the pace in a market that is moving faster than ever.  The future isn’t tomorrow  it’s already here. Everything is possible when you combine strategy, sustainability, and storytelling. Ehab Mohamed.

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Is this the beginning of the end? For years, restaurants in emerging markets have lived with one painful truth: delivery costs more than rent. But ,Dubai took a bold step that could rewrite the rules of food delivery everywhere. This isn’t a side issue. It’s the biggest survival challenge for operators today. Yes, today the headlines are about aggregator fee hikes. But what Dubai did last week go beyond pricing - it’s a blueprint that could reset the entire delivery ecosystem. The Dubai Shockwave Dubai rolled out bold rules for food delivery apps: Clear, capped commissions No exclusivity traps Restaurants get their own data Platforms can’t push in-house brands over partners On paper, it looks like regulation. In reality, it’s a blueprint for balance. The Pain in Emerging Markets In India, Africa, and Southeast Asia, the delivery economy has scaled fast - but often at the cost of restaurants: Commissions eat 20–35% of sales. Hidden fees push margins into the red. Data stays with platforms, not the operators. Platform-owned cloud brands compete with their own clients. As an operator, I’ve watched QSRs bleed lakhs every month on these models. For some, delivery became less of an opportunity and more of a trap. The Framework for Fair Delivery Dubai may have fired the first shot, but emerging markets must find their own way forward. A Fair Food Delivery Ecosystem could be built on four pillars: 1️⃣ Transparency → Clear, capped commissions 2️⃣ Access → Restaurants own their customer and sales data 3️⃣ Equity → No exclusivity, no platform bias 4️⃣ Sustainability → Balanced economics for operators, riders, and customers This isn’t anti-aggregator. It’s pro-survival. Because a broken ecosystem helps no one - not founders, not investors, not riders, not customers. The Bigger Picture Food delivery is no longer a side channel. In many markets, it’s the frontline of F&B. Dubai has shown what’s possible. The question is: will emerging markets act now, or wait until the imbalance becomes irreversible? Because the truth is simple: Fair delivery isn’t just about lowering commissions. It’s about building an industry where everyone stands tall. ✍️ To learn, educate, grow, and support in the ever-changing world of hospitality. #FandBStrategy #QSRFounders #RestaurantOperators #EmergingMarkets #ProsPertise

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At Al Ghurair Foods, we believe transformation begins with people empowered by technology and driven by purpose. During the Future Food Forum 2025, Sebastian Arce (SVP – Operations, AGRS) joined the panel discussion on Automation and AI Integration: The Smart Factory Revolution in F&B Manufacturing. He emphasized that automation today goes beyond efficiency, shaping factories that are agile, sustainable and people-centered. With digital twins, AI forecasting and predictive maintenance, smart factories are redefining excellence in food manufacturing. As AI transforms the food industry, human expertise remains essential. At Al Ghurair Foods, we believe true success lies in people who bring judgment, creativity and leadership while building the skills of the future workforce. #AlGhurairFoods #FutureFoodForum2025 #SmartFactories #AIinManufacturing #FoodIndustryTrends #ManufacturingExcellence

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