Burgundy refuses to be boxed in. It shifts. It surprises. It speaks in shadows and light. 🍇 → 🔴 → 🟫 We love this reflection from Conscious Made—a reminder that colour isn’t static. It’s alive. Especially in print, where scale, substrate, and light transform perception. On screen, burgundy might lean red. In print, it might whisper brown. On Pergraphica, it becomes something else entirely—rich, refined, and deeply tactile. We believe colour should be felt, not just seen. That’s why we always start with paper. Because texture anchors tone. And emotion lives in the details. Thank you for sharing this beautiful exploration of colour in context, dear Laura Jane Boast. We’re inspired—and reminded—why we love what we do. #Pergraphica #ColourInContext #PrintDesign #PaperMatters #MultisensoryDesign #BrandColour #Burgundy #ConsciousMade #DesignWithEmotion #SpectrumOfImpressions #DynamicColour
📐🌈💌 Designer + Director of Conscious Made, Manchester. Material-led print and packaging specialist. Precision meets play in sensory-rich colour, material and finish effects. Championing wellbeing and sustainability.
Burgundy – a colour that refuses to stay still. 🍇→🔴→🟫 Inspired by a recent client conversation, about choosing #brand #colours – the main takeaway was, #scale is everything! It’s not just about what looks great on screen, it’s about how #colour #behaves across materials, applications, and light – and that matrix is different for every brand. There’s #no #single #shade that defines #burgundy. It can lean red, purple, or brown – and the moment you change the scale, it changes again 😵💫 → As a solid Burgundy feels #rich and #refined 🍇 → Reduce it to text and it shifts toward brown 🟤 That’s because burgundy sits in a narrow bandwidth between red, purple, and brown, when used in #small areas, our eyes pick up less of its red component and more of its #shadow. 🍇→🍇→🍇 A few things I do in my own practice to get the perfect shade every time: 1️⃣ Adjust the #HSB value to match the scale. When colours are reduced in size, they often appear darker, a subtle increase in brightness or saturation can help maintain visual balance. 2️⃣ Choose your #paper stock first (my favourite part). It anchors your reference point and removes the indecision that comes from matching colour in isolation. 3️⃣ Consider the #emotion you want to evoke. Deep, dark burgundy feels intimate, sophisticated, and powerful – it draws you in. Lighter burgundy tones feel warm, playful, and energetic. 4️⃣ Experience the colour in #context. View it on the actual substrates, and print technology you’ll be using, and place it in the environment it will live – especially important in #retail or #spatial design. 5️⃣ If it’s for structural #packaging, make it in 3D! Colours shift with form – how light hits an edge or curve can completely transform perception. 6️⃣ Translate consciously between #RGB, #CMYK, #RAL and #Pantone. Each colour space has a different range – retune brightness, saturation, and black balance rather than expecting a perfect match. 7️⃣ Pair with neutrals to reveal #undertones (this is a good trick). Set your chosen hue beside both warm and cool neutrals – it quickly shows whether it leans red, brown, or purple. 8️⃣ Consider #texture as part of tone. A rough, fibrous stock will mute colour; a smooth or coated finish will amplify it. Texture and sheen are inseparable from perception. 9️⃣ Consider your #wider #brand #palette. The colours you pair with burgundy will shift how it’s perceived – cooler tones can make it feel deeper and more formal, while warmer or neutral tones draw out its richness and warmth. 📸 The same hue, two very different stories. 🍇 That’s the beauty – and the challenge – of getting to choose colour for a living. I’d love to hear the challenging moments you’ve experienced when working with colour – those times it shifted in print, or surprised you entirely? 🌈 #ConsciousMade #branding #brandcolour #colourpalette #brand #print #printedcolour #graphicdesign #PrintDesign #CMF #BrandIdentity #purple