Informa TechTarget

What an amazing day at our ROI Summit Israel🌟 From building trust to leveraging AI, scaling strategies, and mastering the art of brand-to-demand, the summit was packed with actionable insights and inspiring discussions. Here’s a quick recap of the highlights: 🎤 Gary Nugent from Informa TechTarget kicked off the event with a powerful keynote, setting the stage for a day of pragmatic solution marketing. 💡 Building Brand-to-Demand Q&A Panel: A dynamic discussion featuring Merav Keren (Kindler) from Cato Networks, Amir Ofek from Axonius, and Gary Nugent, exploring how to bridge the gap between brand awareness and demand generation. 🎤 Daniel Bleichman from Cato Networks shared invaluable insights on scaling strategies, with expert moderation by Reuben Braham. 🎤 Tomer Zuker and Moranne Yaari from Panaya joined forces for an engaging session on leveraging AI and innovation, moderated by Byrony Seifert from Informa TechTarget. The energy, ideas, and collaboration were truly inspiring, and we’re excited to see how these conversations will shape the future of marketing and business growth. Thank you to all the speakers, attendees, and organizers for making this event a success! #ROISummit #InformaTechTarget

Excited to connect with our customers at Gitex this week! If you're attending the event, feel free to message me. I'd love to meet up for a coffee and catch up.

Such an impactful day at Ultimate Partner® with our Informa TechTarget team on-site and today's session featuring Jay McBain with Vince Menzione for their session "Decoding Market Trends: Winning in 2026 and Beyond"🎤 Thanks to all for making it an unforgettable event!

Delighted to be in Reston, Virginia today (suburb of Washington D.C.) for the Ultimate Partner® Live event. The agenda is packed with speakers from the hyperscalers, SaaS platforms, cyber and data vendors who are well positioned to win in the platform-driven AI era. How are they going to win? By working with every other player in the room and millions of partners who are driving the next generation of the platform economy. The event is being hosted at Carahsoft’s HQ location and heard from Craig Abod, President, yesterday. As we are in the heart of the U.S. Federal Government territory (the largest buyer in the world inside the $5.3 trillion tech and telco industry), we must recognize Carahsoft’s dominance of the federal distributor market. This dominance has increased dramatically over the last five years and they are now the 6th largest distributor in the world according to Omdia. In 2019, they generated 47.9% of all federal distributor revenue. In 2023, that figure rose to an all-time high of 72.1%. Since 2019, Carahsoft has doubled its publicly-reported federal contract revenue, while all other distributors, on average, have seen a decline of 37%. Also great to be joined by my Informa TechTarget family. The future of our industry is about having the right data and buyer intent technology to drive Ultimate Partnerships.

We’re thrilled to announce the arrival of our new Chief Marketing Officer who will lead Corporate Marketing for Informa TechTarget! Staci M. Gullotta Gullotta comes to us from ARIS, the business process management experts and has worked with Informa TechTarget at different organizations as a client for more than a decade said Steve Niemiec: “We were looking for the perfect person to lead us and our amazing clients into the next era of enterprise tech marketing. In Staci, we’ve found an incredible blend of technical expertise and business savvy as well as someone who has achieved incredible outcomes in partnership with us over several years. It’s a unique combination that our clients will immediately get value from.” Another step in the rollout of the combination strategy we announced back in December 2024, Staci takes the marketing reins from John A. Steinert who will move into a content and thought-leadership capacity. CEO Gary Nugent notes “We’re extremely thankful to John, for the work he has guided up to this point and especially through this transition year. Collaboration is a hallmark of this team and our clients frequently comment on that as an important component of our secret sauce. In Staci, we recognize that same commitment to service excellence. We’re certain it will help power success from R&D to ROI for clients and our company alike.” Please join us in welcoming Staci to the Informa TechTarget leadership team and make sure to connect with her if you’re not already connected! Learn more here: https://lnkd.in/g2n7eq9X

Great workshop discussion on how to succeed going to market with Microsoft in FY26. Love these specific, practical sessions at Ultimate Partner® Live! Informa TechTarget is proud to sponsor this year’s event.  Thanks for putting on a great event, Vince Menzione Susan Tommy John Menzione!

Ready to take your Partner Marketing to the next level? 🚀 Join Pooja Sarin Golechha (she/her) from Pegasystems and Anita Covelli from Informa TechTarget as they reveal how Account-Based Marketing (ABM) can help you target the right accounts, build pipeline, and drive measurable results. Details: 📅 Dec 9, 2025 ⏰ 12:00pm EST Don’t miss this must-attend session, register today:https://lnkd.in/gCW5mpgS

"Your brand is the signal that cuts through the noise, built on trust, quality content, and genuine engagement."🔑 Earning attention isn’t about flooding channels; it’s about building credibility. In this webinar, Bryan Glick (ComputerWeekly.com) and Brent Boswell (Informa TechTarget) share: ✅ How publishers turn trust into commercial results ✅ Lessons for marketers on authentic connections ✅ Using editorial credibility + data to engage buyers 🎥 Watch the clip and catch the full episode here:https://lnkd.in/g4hvJSf6

Every marketer wants speed. Few have the tools to make it real. Informa TechTarget helps B2B teams move from insight to impact—faster. With a deep understanding of the digital ecosystem, they support marketers end-to-end so opportunities turn into pipeline, and pipeline turns into revenue. 🙌 Thanks to Informa TechTarget for supporting the CyberMarketingCon community and helping marketers do more with confidence. 🔗 https://hubs.ly/Q03Qdg480

✅ Good news: The Informa TechTarget #Portal delivers purpose-built modules for each go-to-market function, from strategic insights for your C-suite to actionable intelligence for your sales team. Unified GTM intelligence. From R&D to ROI📈 Check out our video to learn more: https://lnkd.in/gdJ4pc3P