TBWA\Australia

We hunted. We found. We won. TBWA\Australia has taken out Google’s Creative Works ‘The Hunt’ — proof that when creativity meets technology, Disruption® delivers measurable impact. Our entries showed the power of human creativity and tech in action. Congratulations to Sophie Ford and Stephanie Gwee, our TBWA reps who led the charge across multiple campaigns and shaped the winning submission among some incredible competition. The reward? A YouTube Creative Immersion in Tokyo this November — diving deep into the future of Google, YouTube, and AI. Big moment for the team ; and a reminder that human creativity still win. Thanks Sam Pierson, Jonathan Hiley and Google AU for the partnership.

Disrupt or Die isn’t just a mantra. It’s a mindset.     TBWA\Worldwide is back with another Dose of Disruption - this time exploring why clinging to the status quo means fading into irrelevance.     In this edition, we spotlight how TBWA continues to challenge conventions, reshape expectations, and create work that connects with real people.    🏴☠️ How we Disrupt or Die through our work   🎙️ Our Global CEO Erin Riley talks becoming a boss with @Breaking and Entering  📺 TBWA\GLP launches the Disrupt or Die Academy  🎨 dotdotdash reimagines shopping with Chromaverse   🦴 TBWA\Australia as we count down the days to the launch of Australia's First AI Film Festival  (DAIFF), in Melbourne on 26th of Nov, 2025. Kimberlee Wells Lucio Ribeiro Ricci Meldrum Mika Parow Hazel Lee Natasha Donley Neve Hill Phoebe Graham Paul Reardon Grace Taylor   Disrupt. Or Die. ⚰️     👉 Check it out below.  https://lnkd.in/e2dUxgAx

“Why I Won’t Replace Michelangelo With AI.” We’re pumped for this SXSW Sydney 2025 session featuring Paul Reardon, Chief Creative Officer, and Lucio Ribeiro, Chief AI and Innovation Officer — two people who believe creativity still starts with humans. SXSW is where culture, creativity, and technology collide. There’s no better stage to explore the creative crossroads our industry is standing at. How AI is changing the way ideas are made, but not why we make them. Because true disruption still begins with imagination, not machines. Session details (limited seats — book now): 📍 Friday, 17 October | 3:45 PM | ICC Sydney 🎨 Session: Why I Won’t Replace Michelangelo With AI Thanks to Fenella Kernebone, Claire Tester, and Simon Cahill for the invitation to join the conversation at SXSW Sydney 2025.

We’re in the running. 🚀 Finalists in 'Best Out of Home Campaign' and 'Best Media Campaign' for Specsavers – 'Welcome to Melbourne'. The category is stacked. The competition fierce. On 28 November at Sydney’s Hordern Pavilion, the spotlight will be on the best of the best, and we can't wait. B&T

🚀 FRESHIES is live, and this year, we’ve gone national. TBWA’s 12-month creative agency apprenticeship is now open across both TBWA\Group Sydney and TBWA\Group Melbourne. No portfolio. No experience. Just curiosity, ambition, and the drive to disrupt. Applications for the 2026 intake close October 27, 6 PM. Let's Go → https://lnkd.in/gYNGkvqT #FRESHIES #Disruption #CreativeCareers Kimberlee Wells Ricci Meldrum Kiefer Casamore Lucio Ribeiro Eloise Liley Emma Guthridge Paul Reardon Elektra O'Malley Michael Hogg Matt Keon Roberto Pace Amy Ashworth Russ Tucker Gemma Rees Keenan Motto Lisa Brown Blake Crosbie

Kimberlee Wells, CEO of TBWA\Australia, sits down with Jordan Muse, MD of TBWA\Chiat\Day NY, in the latest episode of #CollectiveCreativity. Together they explore how our people and culture create a unified identity across markets and why the Disruption® Company has a presence unlike anything else in the industry.

DAIFF (Disrupt AI Film Festival) is meant to create a community for Australia's future makers. It was designed to be a coalition of the influencer voices: academia, tech, enterprise, and legal. We set out to disrupt, to put authorship, copyright, and human creativity in the age of AI on the table, and our partners backed that ambition. Their support validates DAIFF, and it gives the festival the global weight to shape what comes next. DAIFF is on the way to becoming the Australian forum for human-led creative AI film. Thanks LBBonline - Little Black Book for the coverage and Tess Connery-Britten for speaking with us. Full article: https://lnkd.in/gMe-vyWi BMW Group, Google Leonardo.Ai, Holding Redlich, RMIT University, Swinburne University of Technology National Artificial Intelligence Center Kimberlee Wells Lucio Ribeiro Emma Guthridge Ricci Meldrum Eloise Liley Kiefer Casamore Paul Reardon

Why live in culture when you can shape it? At TBWA\Worldwide, we don’t just talk about Disruption. It’s in our thinking, our culture, and our work. And it looks a little something like this 👇 🍅 Heinz x Heinz Pickle TBWA\Australia and Eleven 🔥 McDonalds x Hot Ones TBWA Paris  🏃 Alma Preta x Running in Fear Lew'Lara\TBWA   👁 OUI Inc. x Smart Eye Camera TBWA HAKUHODO   🏨 Hilton x It Matters Where You Stay TBWA\Group Singapore and TBWA\Chiat\Day NY  🎣 CarrefourSA x Ghost Town TBWA\Istanbul  🐝 Levi’s x REIIMAGINE TBWA\Chiat\Day LA and Design by Disruption  🤖 Columbia Journalism Review x The PSAiTBWA\Chiat\Day NY  📻 LG x Radio OptimismTBWA\Chiat\Day NY  Disrupt or… Die. ⚰️ Kimberlee Wells Emma Guthridge Elektra O'Malley Ricci Meldrum Michael Hogg Eloise Liley Kiefer Casamore Gemma Rees Keenan Motto Lisa Brown Lucio Ribeiro Matt Keon Paul Reardon Blake Crosbie Roberto Pace Adrian Paul Anna Hunt #TheDisruptionCompany #DisruptOrDie 

TBWA\ Melbourne's planning director, Zac Martin GAICD, challenges advertising's role to sell in his latest piece for Campaign Asia-Pacific "The job of advertising isn’t to sell. It’s to make people feel. To be worth noticing. To be impossible to ignore. To be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels Because if no one’s watching, no one’s buying." At TBWA, we don’t just sell. We disrupt. Eloise Liley Virginia Pracht Nikita Mishra https://lnkd.in/gzxmdm34