Kerena Tran

Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups

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THE ICONIC has become the first multi-brand online retailer in Australia to launch a shoppable ‘Rescued’ category. The category launches in collaboration with Australian startup Revibe, who will expertly clean and repair returned pieces that have been returned to THE ICONIC’s warehouse with minor imperfections, before being restocked on site at a lower price point. Rescued will sit under RE-ICONIC®, a new hub for circular solutions designed to help fashion lovers refresh and recirculate their wardrobes, with existing Pre-Loved and clothing Donation and Recycling services. EVH are proud to continue our work with THE ICONIC as they evolve their retail offering to provide innovative sustainability solutions, reducing the barriers to circularity for consumers. Jere Calmes Joanna Robinson Gayle Burchell

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WPP Media has won Suncorp Group’s media account and will stand up a bespoke “Open Era” model for the insurer, with Mindshare Australia & New Zealand’s Maria Grivas to lead the relationship. Mim Haysom GAICD https://lnkd.in/dB7Vvtfg

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Omnicom Oceania has locked in former TikTok Business head of CSR partnerships AUNZ, Daniel Klug, in the new role of director of new media, according to a post on Linkedin over the weekend. In this role, Daniel will bring creativity, cultural signals, and technology closer together, helping Omnicom Media Group and Omnicom’s creative agencies and clients navigate the rapidly evolving world of new media platforms and earned ecosystems. His remit is to translate creative ambition into channel craft, unlock the power of organic engagement, social influence, and audience-driven storytelling, and turn consumer challenges into creative opportunities. Aimee Edwards, Tom Fogden, Arvind Hickman, Fredrika Stigell, Oliver Cerovic https://lnkd.in/gGA8g7Xr

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Cotton On Womens has teamed up with eBay Australia to change the resale game, helping turn floordrobes into funds for our customer. And our very own team jumped in front of the camera to bring the campaign to life 📸   This partnership, also supported by The Volte and Seamless Australia, is one way we’re collaborating with industry leaders to develop circular initiatives as part of our sustainability strategy. Learn more: https://bit.ly/3KbcJ2C

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