Matt Bushby

WPP Media has won Suncorp Group’s media account and will stand up a bespoke “Open Era” model for the insurer, with Mindshare Australia & New Zealand’s Maria Grivas to lead the relationship. Mim Haysom GAICD https://lnkd.in/dB7Vvtfg

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Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups

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Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ

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 Southern Cross Austereo (SCA) has sealed an exclusive deal with US-based Audacy, Inc., giving Listnr Australia access to over 300 award-winning podcasts. This isn’t just about more content. It’s about scale, reach and advertiser impact. With live radio, sport, music, over 800 existing podcasts and now Audacy’s premium US shows (think Office Ladies, Fly on the Wall, The Moth), LiSTNR is expanding its arsenal. Read more at the link in comments 🎧

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Tom Braybrook, Managing Director of choreograph ANZ, took the stage at IAB's MeasureUp conference last week, delving into the evolving world of marketing effectiveness measurement, including how Open Source is shaping the next era of MMM. Speaking alongside Google’s Head of Data, Measurement & Analytics, Nico Celedon, Tom emphasised how these solutions are delivering measurement and data-driven insights built for modern marketing and fostering a new era of transparency and accountability. #MeasureUp #Choreograph Tom Braybrook, IAB, choreograph, Aimee Buchanan, Pippa Berlocher, Peter Vogel, Maria Grivas, EssenceMediacom Australia & New Zealand, Mindshare Australia & New Zealand, Wavemaker Australia & New Zealand, Gai Le Roy, Nico Celedon

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