iO

Two awards at the IAB Mixx Awards Belgium 2025! We're proud to bring home Silver and Bronze awards for our latest campaigns: 🥈 Silver | Digital media / e-Commerce: SupraBazar 🥉 Bronze | Digital MarTech / Product Innovation: Lidl Belgium & Luxemburg - GumGum x iO Both awards reflect what we love most: partnering with ambitious brands to drive real, measurable impact. Through strategies that go beyond the obvious wins, smart segmentation, and innovative technology.Huge thanks to SupraBazar and Lidl for trusting us, and to GumGum for the great collaboration. Here's to more innovation! 💙 #iOagency #MIXXAwards #DigitalMarketing #PerformanceMarketing

What if personalisation was actually simple? Most marketing teams juggle 5+ tools just to deliver relevant content. What if one headless CMS could handle it all? We’re proud to partner with Prepr CMS - the game-changing platform that makes data-driven personalisation effortless. No more content that falls flat. No more generic experiences that waste traffic. Just smart, targeted messaging that turns visitors into qualified leads. Why we're excited: Prepr was recognised by G2 as a leading headless CMS for personalisation. Ready to make every piece of content work harder for your business? We’re here to help you: https://weare.io/Prepr #iOagency #Prepr #DigitalStrategy #HeadlessCMS #Personalisation Martijn Vervoordeldonk, Mike Lijffijt

From 2025, accessibility isn’t just good design; it’s now a legal obligation. Make sure you don’t miss this: if your commercial website or app in the Netherlands isn’t fully accessible, you must report this to The Netherlands Authority for Consumers and Markets (ACM) before 15 October 2025. Your report should cover which parts aren’t accessible, the impact on users, and your plan to fix it. Read more on this (in Dutch): https://lnkd.in/eYebMYbt Here at iO, we believe that experience is everything. And it should be for everyone. Accessibility and e-inclusion are central to how we create digital experiences. Is your content digitally accessible? Find out more: https://weare.io/48tAw86 #iOagency #Accessibility #EAA2025 #Inclusion Tim Dujardin

Business Developer of the Year? We think so. Our colleague, Koen Roos, is nominated for the Belgian Sales Awards, recognising Belgium's brightest sales talents. Strategic in thinking, authentic in action. Koen builds relationships that last and delivers value that matters. Because at iO, we believe seamless digital experiences start with seamless client relationships. Winners will be revealed on 13 November 2025. And your vote can make all the difference. Cast your vote now: https://lnkd.in/e_r-dcfP Let’s go, Koen! 💙 #iOagency #LifeAtiO #BelgianSalesAwards

Most B2B companies are doing social media completely wrong. They're using B2C playbooks for B2B audiences and wondering why they're not seeing results. So, what are they missing? What does work? More importantly, how can you use social media to convert your B2B clients? Learn the complete framework in our upcoming webinar on October 21st: "Social media as an engine for B2B growth"  Secure your seat. Register now: https://lnkd.in/euiZWRav

Still drowning in data but starving for insights? Most analytics tools tell you WHAT happened. But what if you could see WHY it happened? That's where we're excited about our partnership with Contentsquare - it changes everything! While traditional analytics show you clicks and drop-offs, Contentsquare's experience intelligence reveals the story behind the numbers. Seeing exactly which elements drive engagement, spotting friction points instantly and generating AI-powered insights that save hours of analysis. Ready to move beyond the vanity metrics and optimise experiences that convert? Let us help you uncover what's hiding in your data: weare.io/Contentsquare #iOagency #Contentsquare #ExperienceAnalytics #CustomerExperience #DigitalStrategy Martijn Vervoordeldonk, Giovanni Testori, Jeroen Wierikx

Big congratulations to our client Lidl! For the fourth year in a row, Lidl Belgium & Luxemburg has been voted "Best Retail Chain in Belgium" in the “hyper- and supermarkets” category. Belgian shoppers have once again recognised Lidl for its great prices, strong product range, and smooth shopping experience: putting it ahead of other major supermarket chains. We’re proud to have been a trusted partner to Lidl Belux, supporting their digital marketing and campaign efforts as they continue to innovate and keep customers at the heart of everything they do. 💙 Congratulations to the entire Lidl team on this well-deserved achievement! #Lidl #Retail #DigitalMarketing #ProudPartner #iOagency

New chapter, new energy, new possibilities. Welcome to the team, Marine, Diona, Mathias, Dianne, Tihomir, Mihaela, Jesper, Felicia and many more! 💙 They're not just settling in. They are stepping up, diving deep, and bringing that fresh perspective that keeps us at the forefront of digital innovation. Ready to write your own iO story? Explore what's waiting for you: weare.io/join_us #iOagency #LifeAtiO #NewColleagues

Another inspiring evening at iO Table Talks in Utrecht. Together with business leaders from different industries, we explored what’s next in data-driven marketing, content at scale, and the role of Generative and Agentic AI. A special thank you to everyone who joined us and shared their perspectives! Martijn Legemaat, Bob van der Beek, Rein Droog, Wienke Truijen, Yolanda van Die, Chris Fentener van Vlissingen, and Diederik Heinink. 🙏 The real impact of the evening came from sharing experiences across sectors. Sparking fresh ideas and connections that move us all forward. Curious what the atmosphere was like? Watch the aftermovie and relive the conversations that made this edition so valuable. #iOagency #iOTableTalks #DigitalTransformation #AI #GEO Brian Hirman Dirk van den Bosch Tamara van Dalen Camiel Baltussen Peter Smit

Is generative AI really delivering on its e-commerce promises? Join us at Emerce EDAY on October 2nd, where our Head of E-commerce, Rick Hoving, will tackle the reality behind the hype. Generative AI promises faster decisions and higher conversions in e-commerce. Rick will share real insights on what's working, what isn't, and how e-commerce leaders can navigate this transformation while keeping customer experience intact. Session details: - Where: Emerce EDAY, Room Alfa - When: October 2nd, 11:45 - 13:45 Meet us at Eday, where we'll share how generative AI is transforming the future of e-commerce. https://weare.io/46HP0Pf #iOagency #Ecommerce #EDAY2025 #AI