Nathalie Kool

The 🇪🇺📲 EUDI Wallet is one of the most ambitious projects Europe has ever started. We’ve made great progress — but still need to improve the user experience ⬇️ In my latest blog, I cover: ✅ Why UX will decide adoption ✅ How citizens should experience the wallet ✅ What organizations need for seamless integration ✅ Why ecosystem alignment is key The goal: a wallet that is simple, secure, trusted and used every day by everyone. But here’s the real question: 👉 What do YOU think we need to focus on to make the EUDI Wallet a success for millions of people? Read my comprehensive User experience guide here: https://lnkd.in/gkBGYCGG #eIDAS, EU Digital Identity Wallet #EUDIWallet

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Google announced today a new €5 billion investment through 2027 to expand its AI infrastructure in Belgium 🇧🇪 , a commitment made in the presence of HRH Princess Astrid of Belgium during the Belgian Economic Mission to the United States. Our first-ever transatlantic groundbreaking moment 🚀 ! This investment is expected to boost the economy by: ➡️ adding 300 new full-time jobs, bringing Google’s direct job total in Wallonia to over 900 ➡️ new investments adding over €1.5 billion to the GDP annually from 2026-2027 and supporting an average of 14,950 jobs per year As Prime Minister Bart De Wever noted, this is a "powerful sign of trust" in Belgium's role in Europe's digital future. The digital infrastructure is the engine for the estimated €45-50 billion GDP boost that Gen AI could bring to Belgium over the next decade. Read more about the announcement on our blog: https://lnkd.in/eFB3dd8c

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Feldhoff & Cie invests in Europe’s most promising female founders Yesterday, Auxxo announced the first closing of Auxxo Female Catalyst Fund II, raising €26 million to invest in early-stage European startups with female founding teams. We are proud to be part of this commitment to expanding access to capital and driving lasting change in the venture landscape. Congratulations to Bettine Schmitz, Dr. Gesa Miczaika, the whole Auxxo Female Catalyst Fund team and all fellow investors who share this vision. Excited to see what we can build together! 

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🇪🇺 2 new Large-Scale Pilots are starting this fall: APTITUDE for citizens on the move, WE BUILD Consortium for business trust. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 • 𝗔𝗣𝗧𝗜𝗧𝗨𝗗𝗘 = 𝗖𝗶𝘁𝗶𝘇𝗲𝗻 & 𝗧𝗿𝗮𝘃𝗲𝗹: Coordinated by France, 110+ partners across 11 countries. Tests Digital Travel Credentials (DTC), a secure, app-based travel document, plus hotel check-ins and wallet payments. • 𝗪𝗘 𝗕𝗨𝗜𝗟𝗗 = 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Led by the Netherlands & Sweden, ~200 organisations in 27 countries. Focus on Organizational Identity, Know Your Business (KYB), and digital Power of Attorney. • 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Final 24-month phase → 2026 wallets → 2027 obligations. Longer-term target: 80% citizen adoption by 2030. Which path do you expect to scale faster first: citizen mobility or B2B identity? 👇 #EUDIWallet #eIDAS2 #DigitalTravelCredentials #OrganizationalIdentity

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Building Poppins: With Experience, Humility, and Pragmatism I often describe our team as a powerful mix: people who’ve already cracked hyperlocal business models (Too Good To Go - Lucie Basch Jonas Mallisse Franco Prontera), engineers who’ve built and scaled - and accompanied the growth of - marketplaces (BlaBlaCar, Back Market, Amazon, Mano Mano - Antoine Henning Antoine Rey Florian Lonqueu-Brochard), and entrepreneurs - five of us have already started companies before. This collective experience gives us a strong sense of what’s coming next. 👨‍🚀 ✨ Our background keeps us humble. We understand what’s ahead, yet we focus on proving it one step at a time. At every stage, we know how important it is to experiment, learn fast, challenge our assumptions, and listen closely to our users. Every piece of user feedback is gold to us (Charlotte Bar — 🇫🇷🇬🇧🇪🇸 Alex Waza). Combined with our data-driven mindset, it allows us to refine the Poppins' journey. On the engineering side, I’m especially proud to work with a team of true problem solvers, all former staff+ level engineers in their previous roles. They’re highly autonomous, make decisions quickly, and bring a wealth of experience I can fully rely on. They anticipate challenges while building only the essentials: fast, lean, and impactful. ✨ Pragmatism is key at the early stage: dream big, build small.

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🎙️ Special IBC 2025 Episode – Retention Zone One of the most interesting conversations I had at IBC this year was with Gilles Domartini, CEO of Cleeng, right after the second edition of Retention Zone Live. We talked about how innovation in subscriptions is shifting — becoming more accessible and more intelligent. 👉 The big headline: Cleeng Pro. ➡️ A simplified way for any mid-sized publisher to launch a subscription service in under 60 minutes. ➡️ With just a few clicks you can create offers, set up a subscription page, consolidate app store data, and enable customer care. ➡️ And the real game changer? The first 10,000 monthly subscribers are free. ➡️ No contracts, no upfront cost — just the freedom to experiment, learn, and grow. For Vimeo users and smaller publishers frustrated by limited analytics, this could open entirely new doors. 👉 The second big announcement: ChurnIQ AI-ssistant. ➡️ Imagine a retention super-expert on demand. You ask: who’s at risk of churning, on which platform, and what’s the revenue impact? You get the answer instantly. ➡️ But more importantly, it doesn’t stop at insights. It suggests proven remedies, integrates with tools like Braze or Mailchimp, and can trigger campaigns automatically. It’s agentic AI in action — analytics flowing directly into decisions and execution. 📲 Finally, Gilles reminded me why we started Retention Zone in the first place: to create a space where the industry can share real challenges and shape better solutions together. That dialogue has already influenced Cleeng’s roadmap, and it shows the power of community in innovation. A guy with a scarf Benedicte Guichard Alexis Gaï Kirstin White Hjalmar Koedijker Joachim Bergman Kamila Palka Enzo Bermond Kübra Güven Chris Welsh #IBC2025 #RetentionZone #Subscriptions #AI #Streaming

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