Think Bigger, Lead Better

Eight to Great Principles for Organizational Success

About The Book

In Think Bigger, Lead Better, Rick Tollakson shares the “Eight to Great” principles that transformed Hubbell Realty Company from a small development company into a real estate industry powerhouse. Drawing from decades of leadership experience, Rick reveals how fostering an entrepreneurial mindset, streamlining operations, and building a strong company culture drive lasting success.

“Most things in life & work don't require perfection; they require action.”

Key Takeaways:

Ready to Think Bigger & Lead Better?

A GLIMPSE INSIDE

“The first characteristic of someone with an entrepreneurial mindset is the ability to identify opportunities.”

Making a difference Requires a team.

You need to discover a way to enjoy what you do. Be passionate about your work, and aim higher at every turn.

Behind The Book:

Rick Tollakson is the CEO of Hubbell Realty Company, where he has led the company’s growth from a mid-sized real estate business into a diversified regional powerhouse with over seven hundred associates. Since joining Hubbell in 1984, Rick has played a key role in expanding the company’s operations across residential, commercial, and industrial real estate, as well as land development and property management, among many other fields.

Beyond his executive role, Rick is an advocate for leadership development, process improvement, and fostering an entrepreneurial mindset within organizations. His “Eight to Great” leadership principles—outlined in Think Bigger, Lead Better—reflect the strategies that helped Hubbell thrive in an evolving market.

Behind-The-Book Image WIth Circle

RICK TOLLAKSON

Rick Tollakson is the CEO and a leader, known not only for his professional success but also for his deep commitment to the community. Throughout his career, he has earned numerous awards and widespread recognition for his contributions to both the industry and the people around him.

2024 Iowa Waveshaper Award
2023 Construction & Engineering Hall of Fame
2022 Iowa Business Hall of Fame Inductee
BBB Torch Award, Ethics
National Planning Excellence Award for a Planning Advocate, ICON Water Trails
John Bosley Leadership Award

“Great leadership isn’t about playing it safe. It’s about seeing what’s possible—and making it happen.”

Your Leadership Starts at Ground Level

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