Klick

Everyone’s talking about “AI agents”… but not everyone agrees on what makes them different. Are they smarter chatbots? Automated coworkers? Something else entirely? Let us know in the poll and then read up on Agents 101 on IDX: https://bit.ly/4nIpWyk

The Salesforce–Veeva split forces life sciences leaders to do more than pick a platform. It’s now a decision about AI strategy, commercial vision, and operational readiness, one that can shape your brand's competitiveness for years to come. Our latest POV reframes CRM migration from an IT handoff to a rare chance to modernize how your organization thinks, moves, and engages. As Lennie Kwan explains, Salesforce is pushing a bold, AI-first field experience, while Veeva emphasizes continuity and ecosystem strength. Both paths carry opportunity and, with that, risk. Check out our guidance on how to make this moment a catalyst for change: https://bit.ly/4oiFTM4

We’re excited to share that Ad Age recently interviewed Cluep to discuss how our AI Agent is transforming Pharma and Healthcare advertising. Having driven outstanding results for almost 200 health care brands including 20 of the top 25 Pharmaceutical companies worldwide, it was a great opportunity to share how Cluep is qualifying audiences based on their public social media activity and engage them in real-time, one-to-one, and with full privacy compliance. Special thanks to Jay Manara, EVP and Head of Media Strategy and Planning at Klick Health for joining our COO, Stacey McInnes and bringing his insightful perspective. And thank you John Dioso and the Ad Age team for an engaging conversation. Link to article 👉 https://lnkd.in/emg_47HG

Marketing is entering its agentic era — and nowhere is that transformation more evident than in healthcare. Ad Age just spotlighted how agentic AI is reshaping the way brands connect — moving from predictive analytics to systems that can think, decide, and act autonomously while staying compliant and empathetic. At Cluep, we’ve been championing this evolution for years through SOMA, our proprietary AI agent that interprets human signals across text, image, audio, and video to understand emotion and intent — and turn that understanding into meaningful, measurable action. A big thank you to Jay Manara and our incredible partners at Klick for their participation and support in helping bring this story — and this movement — to life. It’s no longer about what audiences say — it’s about what drives them. Agentic AI bridges that gap — enabling marketers to build campaigns that are smarter, faster, and more human than ever before. 👉 Read the full Ad Age feature here: https://lnkd.in/eTcW5GVv #AgenticAI #HealthcareMarketing #AdTech #MarketingInnovation #AIinMarketing #DigitalTransformation #HealthTech #CreativeAI #FutureOfAdvertising #EmotionAI #SOMA #Cluep

Patients are increasingly using ChatGPT and other tools to research, self-diagnose, and validate treatment options - often before they see their doctor. The new Klick Health x Impiricus report, Beyond the Molecule, reveals how this shift is reshaping trust, communication, and pharma’s role in AI-enabled care. For oncology marketers, the message is clear: the future of patient engagement starts with credible, AI-aware communication. Read our full summary here:  https://lnkd.in/d6Y7snDN #PharmaMedia #Oncology #AI #DigitalHealth #PatientTrust #solliGlobal 

How can technology help close the equity gap in cancer care? Next week, Amy Gomez, Ph.D. will explore how health tech can help advance cancer equity. In her session, “Health Tech and the Fight for Cancer Equity: Breaking Barriers in Cancer Care,” Amy will discuss how innovations like AI-powered diagnostics and digital screening tools are helping bridge disparities in cancer detection and treatment — and why achieving true equity requires more than technology alone. Join the conversation at the 2025 Pharma CX Marketing Summit and be part of the movement to make cancer care more equitable for all. Want to read more before the event? Head to IDX: https://lnkd.in/gGPbnixa