Infront Sports & Media AG

In questo numero di "Il Marketing Sportivo" parliamo di basket, virtual advertising e sostenibilità nello sport business. Buona lettura!

Nachhaltigkeit ist in der heutigen Zeit nicht mehr kurzfristig zu denken, sondern ein kontinuierlicher Prozess. Gerade der Fußball, mit seiner enormen gesellschaftlichen Reichweite und Strahlkraft, trägt eine besondere Verantwortung, Zukunftsthemen aktiv mitzugestalten und als Plattform für nachhaltigen Wandel zu wirken.🌱 Unsere Partnervereine TSV 1860 München und 1. FSV Mainz 05 e.V. haben mit ihren Nachhaltigkeitswochen eindrucksvoll gezeigt, wie diese Verantwortung konkret umgesetzt werden kann. Beide Vereine nutzen ihre Relevanz damit weit über den Sport hinaus, um ökologische und soziale Themen sichtbar zu machen und Bewusstsein zu schaffen. Die Löwen haben auf Initiativen gesetzt, die Umwelt, Ressourcenschutz und gesellschaftliches Miteinander verbinden. Aufforstung, Clean-Up-Aktionen und soziales Engagement haben nachhaltiges Handeln erlebbar gemacht und verankern es fest im Vereinsalltag, nah an Region und Fans. Mainz 05 stellt mit der 05ER Klimaverteidiger-Woche Klima- und Umweltschutz in den Mittelpunkt. In diesem Jahr lag der Fokus auf Ernährung als Schlüssel für Ressourcenschutz mit einem Fokus auf regionale Herkunft, klimafreundliche Ernährungsgewohnheiten und einen achtsamen Umgang mit Lebensmitteln. Und das sind nur zwei von ganz vielen tollen Beispielen, die es schon gibt.🙌😍 Auch wir bei Infront arbeiten daran, kontinuierlich einen Beitrag zu leisten. Ein Blick in unseren aktuellen Nachhaltigkeitsreport zeigt, wo wir schon stehen und was wir alles gemeinsam mit unseren Partnern bewegen konnten, von stärkerem Mitarbeiterengagement über inklusive Active-Lifestyle-Events und messbaren CO₂-Einsparungen. Lest gerne mal rein: https://lnkd.in/eiPJup-x

Infront will once again take part in the Impulse Summit at the University of St. Gallen, a leading forum where sport, business, and emerging talent come together to shape the future of the industry. 🗓️ Save the date: 30–31 October 2025 📍 Where: University of St. Gallen Impulse Network With a strong presence on stage, our colleagues Andreas Kaeshammer, Kevin Prinz and Anja Luethi will contribute to insightful discussions on the evolution of sport from the attention economy in sport entertainment to the commercialisation of the industry and the future of racket sports. Panel Highlights 🎤 ◾“Shorter, Faster, Louder: How must sports evolve to capture the attention of the next generation?” – with Andreas Kaeshammer, Head of Football ◾“Unlocking Sports’ Commercial Potential: The American playbook” – with Kevin Prinz, Director Strategy & Business Development ◾“Tennis & Padel: Parallel paths or a shared future?” – moderated by Anja Lüthi, Manager Communications & Events We look forward to engaging with the next generation of sports professionals and sharing our passion for innovation in the sports business. 🚀

What a weekend at the Loop One Biathlon Opening Festival in the iconic Olympiapark in Munich! The event marked an exciting chapter for biathlon and for live sports coupled with urban entertainment. Here are some reflections from the weekend 📝 A bold new format pays off 👍 The festival brought elite, para and youth biathlon athletes to the heart of the city, racing on roller-skis around the lake in the Olympiapark München: a bold new way of experiencing the sport out of the traditional mountain venues. This is an example of how biathlon continues to provide sponsorship opportunities and innovative approaches for brands to connect with a targeted audience. The evolution and adaptation of individual events into a harmonious platform has resonated with many stakeholders, increasing the connection between fans and the International Biathlon Union's (IBU) partners. Sponsorship is moving from visibility to value 🤝 By bringing biathletes into the heart of the city, the event created a new stage for fan connection and for brand storytelling. That’s the new benchmark: sponsorships that create shared experiences, not just impressions. For rightsholders and brands alike, it’s a reminder that effective partnerships are built around engagement ecosystems, not one-off moments. Being the exclusive marketing partner of the IBU, we are happy that great partners were on board including Kaufland, LaVita GmbH, Conrad Electronic Group, Bergader and BMW. Innovation doesn’t always mean new technology📱 Sometimes, innovation is about rethinking the format itself. The Loop One Biathlon Opening Festival turned a traditional competition into a hybrid festival with more than 50.000 fans onsite on Sunday. Beyond the sport, the weekend incorporated music performances, fan zones, food and interactive experiences. This blend of sport and entertainment created a more inclusive, participatory atmosphere that appealed not only to die-hard biathlon fans but also to newcomers who came for the vibe and stayed for the sport. It’s a signal for event organisers everywhere: to create formats that meet audiences where they are. The bigger picture 🖼️ The Loop One Biathlon Opening Festival wasn’t just another biathlon weekend. It was a glimpse of how sport, brands, and communities can work together to deliver something more meaningful both commercially, culturally and environmentally. Sport is still about competition, but the playing field has expanded. Now, success also depends on who can design the most engaging ecosystem around it. 📷 Yevenko & Manzoni, IBU

Wie bereits letzte Woche verkündet, begrüßen wir mit Sika und Würth Group zwei starke Marken als neue Partner für die 2026 - 2028 IIHF Ice Hockey World Championships. 🙌 Im Rahmen ihrer Partnerschaften erhalten beide Marken umfassende Sichtbarkeit in den Arenen, sowohl auf als auch neben dem Eis und die Fans können sich auf zahlreiche Aktivierungsmaßnahmen freuen. So schaffen Sika, als einer der global führenden Anbieter von Spezialchemie, und Würth, als weltweiter Marktführer für Montage- und Befestigungsmaterialien, emotionale Verbindungen zu Millionen von Eishockey-Fans weltweit und positionieren sich in einem einzigartigen Sportumfeld. Bereits im vergangenen Jahr gab uns die Marke Würth in einem Q&A spannende Einblicke in ihre Sponsoringstrategie im Wintersport. Ziel ihrer Engagements ist eine authentische Markenpräsenz, die ihre Unternehmenskultur auf einer internationalen und emotionalen Bühne erlebbar macht. Die neue Partnerschaft mit der IIHF ist ein weiterer Schritt, um diese Markenhaltung langfristig und global im Wintersport zu verankern.❄️💪 International Ice Hockey Federation (IIHF) Schaut gerne mal rein: https://lnkd.in/eXr9Nmhg

On our way to SPORTEL! After several major rights-in deals that strengthened our portfolio, the Media Sales team is heading to Monaco full of energy and new ideas. Come meet us at booth E01-02 and E11-12 tomorrow and Tuesday to discover what the next cycle of media rights could look like for you. 🤝

How are new generations of fans changing the way sport is experienced? ⚽ At SPORTEL, Infront’s Head of Football, Andreas Kaeshammer, will join the panel “New Live Sports Tech for Tailored Fan Experience & Personalisation” to discuss how evolving fan habits and expectations are reshaping the industry. Join us in Monaco from 20–22 October to explore: ✅ How fan behaviour is evolving across generations ✅ What innovations are shaping tomorrow’s sports experience ✅ How rightsholders and broadcasters can adapt and create lasting value

We’re proud to welcome two new brands as Official Sponsors of the IIHF Ice Hockey World Championships 🏒 Global chemicals company Sika will feature at the 2026, 2027 and 2028 tournaments while premium tyre brand Nokian Tyres plc will enjoy broad presence at the 2026 and 2027 editions of the event. The sponsorships include rink board visibility, jumbotron presence, mixed-zone branding and activations in the Fan Zone, ensuring the brand connects with millions of fans both in-arena and watching worldwide. Another strong addition to the IIHF WM sponsorship family, helping to elevate the fan experience and the reach of the sport.

Our latest Sustainability Report is now live 🌱🌍 Collaboration was the defining theme of this reporting cycle. Across our five focus areas, the most meaningful progress was achieved where we worked together with our employees, clients and partners. Highlights include: ✔️ Boosting employee engagement and knowledge exchange across our international team ✔️ Enabling our staff to uphold the integrity of our business through two global compliance trainings ✔️ Building communities around health and active lifestyle ✔️ Breaking down barriers to allow everyone to participate in our Active Lifestyle events ✔️ Reducing 7 tons of CO2 emissions through the sustainable event management of Run Rome the Marathon Dive deeper into our journey: https://lnkd.in/eN9vFz27

We’re proud to announce Würth as an Official Sponsor of the IIHF Ice Hockey World Championship in 2026 an 2027. As a global leader in assembly and fastening materials, Würth brings its trademark values of precision, endurance and reliability to one of the world’s most iconic sporting stages. Fans worldwide will see Würth’s presence across the championship — from rink board visibility to in-arena branding — creating lasting connections with the passionate ice hockey community. Together with Infront, Würth continues to show its commitment to winter sports and to building memorable experiences on and off the ice.