Guillaume Gaussens
Pully, Waadt, Schweiz
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- International Marketing and Innovation Director with 21 years’ experience acquired at…
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Artikel von Guillaume Gaussens
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Of watches and consultants
Of watches and consultants
‘A consultant is someone who borrows your watch to tell you the time, then keeps your watch’, so goes the saying…
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Aktivitäten
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✨ 𝐓𝐡𝐞 𝐀𝐩𝐩𝐞𝐭𝐢𝐭𝐞 𝐂𝐨𝐥𝐥𝐚𝐩𝐬𝐞: 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐖𝐡𝐞𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐒𝐭𝐨𝐩𝐬 𝐖𝐚𝐧𝐭𝐢𝐧𝐠 𝐅𝐨𝐨𝐝? I don’t usually…
✨ 𝐓𝐡𝐞 𝐀𝐩𝐩𝐞𝐭𝐢𝐭𝐞 𝐂𝐨𝐥𝐥𝐚𝐩𝐬𝐞: 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐖𝐡𝐞𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐒𝐭𝐨𝐩𝐬 𝐖𝐚𝐧𝐭𝐢𝐧𝐠 𝐅𝐨𝐨𝐝? I don’t usually…
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We are thrilled to share that Swissline Cosmetics’ Pro-Recovery Serum has been named Spa Product of the Year at the Spa China Wellness & Spa Awards…
We are thrilled to share that Swissline Cosmetics’ Pro-Recovery Serum has been named Spa Product of the Year at the Spa China Wellness & Spa Awards…
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✨ 6 Years of Innopearl: Lessons I Didn’t See Coming ✨ At the peak of a corporate career, I didn’t take a bigger role. I didn’t take a board…
✨ 6 Years of Innopearl: Lessons I Didn’t See Coming ✨ At the peak of a corporate career, I didn’t take a bigger role. I didn’t take a board…
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✨ Last night, Swissline Cosmetics celebrated the launch of 360° Collagen Night Concentrate at an intimate press dinner at Jumeirah Carlton Tower…
✨ Last night, Swissline Cosmetics celebrated the launch of 360° Collagen Night Concentrate at an intimate press dinner at Jumeirah Carlton Tower…
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𝐂𝐚𝐧 𝐘𝐨𝐮𝐫 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬 𝐔𝐩𝐠𝐫𝐚𝐝𝐞 𝐒𝐧𝐚𝐜𝐤𝐬 𝐟𝐨𝐫 𝐖𝐞𝐥𝐥-𝐁𝐞𝐢𝐧𝐠? Few global companies shape the future of snacking…
𝐂𝐚𝐧 𝐘𝐨𝐮𝐫 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬 𝐔𝐩𝐠𝐫𝐚𝐝𝐞 𝐒𝐧𝐚𝐜𝐤𝐬 𝐟𝐨𝐫 𝐖𝐞𝐥𝐥-𝐁𝐞𝐢𝐧𝐠? Few global companies shape the future of snacking…
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𝐒𝐜𝐨𝐮𝐭𝐢𝐧𝐠 𝐀𝐥𝐞𝐫𝐭: 𝐇𝐚𝐯𝐞 𝐘𝐨𝐮 𝐆𝐨𝐭 𝐓𝐞𝐜𝐡 𝐭𝐨 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐫𝐮𝐜𝐤 𝐋𝐨𝐚𝐝𝐢𝐧𝐠? If yes, then we want…
𝐒𝐜𝐨𝐮𝐭𝐢𝐧𝐠 𝐀𝐥𝐞𝐫𝐭: 𝐇𝐚𝐯𝐞 𝐘𝐨𝐮 𝐆𝐨𝐭 𝐓𝐞𝐜𝐡 𝐭𝐨 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐫𝐮𝐜𝐤 𝐋𝐨𝐚𝐝𝐢𝐧𝐠? If yes, then we want…
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🏃♀️ L'UTMB : au sommet du trail (et des critiques) ➡️ https://lnkd.in/eekwp6Zs 👟 Depuis sa création en 2003, l’Ultra-Trail du Mont-Blanc est…
🏃♀️ L'UTMB : au sommet du trail (et des critiques) ➡️ https://lnkd.in/eekwp6Zs 👟 Depuis sa création en 2003, l’Ultra-Trail du Mont-Blanc est…
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🔴 𝐏𝐚𝐫𝐭𝐞𝐧𝐚𝐫𝐢𝐚𝐭 𝐢𝐧𝐞́𝐝𝐢𝐭 entre le prestigieux Jumeirah Carlton Tower de Londres et Swissline Cosmetics, marquant l'entrée sur le…
🔴 𝐏𝐚𝐫𝐭𝐞𝐧𝐚𝐫𝐢𝐚𝐭 𝐢𝐧𝐞́𝐝𝐢𝐭 entre le prestigieux Jumeirah Carlton Tower de Londres et Swissline Cosmetics, marquant l'entrée sur le…
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🏹 𝐌𝐚𝐧𝐲 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨…
🏹 𝐌𝐚𝐧𝐲 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨…
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𝐂𝐚𝐧 𝐘𝐨𝐮𝐫 𝐓𝐞𝐜𝐡 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐫𝐮𝐜𝐤 𝐋𝐨𝐚𝐝𝐢𝐧𝐠? Few global companies harness innovation…
𝐂𝐚𝐧 𝐘𝐨𝐮𝐫 𝐓𝐞𝐜𝐡 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐫𝐮𝐜𝐤 𝐋𝐨𝐚𝐝𝐢𝐧𝐠? Few global companies harness innovation…
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Dear Curiosity Champions & Champions of the Research Industry! Reflecting on my first month at Kantar fills me with gratitude for the incredible…
Dear Curiosity Champions & Champions of the Research Industry! Reflecting on my first month at Kantar fills me with gratitude for the incredible…
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⁉️ 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐞𝐱𝐢𝐬𝐭 — 𝐰𝐡𝐲 𝐚𝐫𝐞𝐧’𝐭 𝐲𝐨𝐮 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐨 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐚𝐬𝐭𝐞𝐫? In theory, it…
⁉️ 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐞𝐱𝐢𝐬𝐭 — 𝐰𝐡𝐲 𝐚𝐫𝐞𝐧’𝐭 𝐲𝐨𝐮 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐨 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐚𝐬𝐭𝐞𝐫? In theory, it…
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🍪 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐟𝐨𝐨𝐝𝐭𝐞𝐜𝐡 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 & 𝐟𝐨𝐨𝐝 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠…
🍪 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐟𝐨𝐨𝐝𝐭𝐞𝐜𝐡 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 & 𝐟𝐨𝐨𝐝 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠…
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🇨🇭 Happy Swiss National Day! 🇨🇭 Founded in Switzerland in 1989, Swissline has spent over 35 years at the peak of skincare innovation — inspired…
🇨🇭 Happy Swiss National Day! 🇨🇭 Founded in Switzerland in 1989, Swissline has spent over 35 years at the peak of skincare innovation — inspired…
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🔵 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 — 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭 We often get asked: What exactly does Innopearl® do? So we made…
🔵 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 — 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭 We often get asked: What exactly does Innopearl® do? So we made…
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🚀 𝐓𝐡𝐫𝐢𝐥𝐥𝐞𝐝 𝐭𝐨 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 Mondelēz International 𝐭𝐨 𝐭𝐡𝐞 𝐈𝐧𝐧𝐨𝐩𝐞𝐚𝐫𝐥® 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠…
🚀 𝐓𝐡𝐫𝐢𝐥𝐥𝐞𝐝 𝐭𝐨 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 Mondelēz International 𝐭𝐨 𝐭𝐡𝐞 𝐈𝐧𝐧𝐨𝐩𝐞𝐚𝐫𝐥® 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠…
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🚀𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: Mondelēz International 𝐣𝐨𝐢𝐧𝐬 𝐈𝐧𝐧𝐨𝐩𝐞𝐚𝐫𝐥®'𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠…
🚀𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: Mondelēz International 𝐣𝐨𝐢𝐧𝐬 𝐈𝐧𝐧𝐨𝐩𝐞𝐚𝐫𝐥®'𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠…
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🚀 We’re opening new doors to startup collaboration! Big news from our Open Innovation R&D Team: We’re partnering with @Innopearl to accelerate how…
🚀 We’re opening new doors to startup collaboration! Big news from our Open Innovation R&D Team: We’re partnering with @Innopearl to accelerate how…
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Brian Waddick
For every new flavor we launch, 9 others never make it past R&D Here’s why: Great ideas are easy Scalable ones aren’t Every concept we brainstorm has to clear a series of quiet but brutal checkpoints: ✅ Supply Chain Reality – can ingredients be sourced consistently at scale and price? ✅ Shelf-Life Testing – will it taste the same after months in a warehouse? ✅ Cost & Margin – does it fit retail price points and still support trade spend? ✅ Velocity Proof – will it move fast enough to keep shelf space? Most don’t make it—and that’s a feature, not a failure Cutting a flavor early saves cash, protects retailer trust, & keeps the focus on winners The discipline to kill 9 ideas for every 1 you ship is what keeps brands healthy, margins strong, & buyers excited for the next launch If you’re building in CPG, treat R&D as a filter, not a formality
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Andre Menezes
From Hype to Reset: What the Plant-Based Sector Needs Now At TiNDLE Foods, we’ve lived the full arc of the plant-based protein journey — from the peak of hype in 2020–early 2022 to the sobering market correction that’s followed since mid-2022. I’ve written before about why this sector didn’t take off as predicted back in 2019/2020. After over a decade in the meat industry and six years in plant-based, the reasons are becoming clear. Bottom line: While global protein demand is rising and supply pressures will mount in the decades ahead, the pain isn’t being felt by consumers today. In fact, meat remains — perhaps uniquely — a food category perceived as aspirational, healthy, and affordable. Outside of niche segments, there simply isn’t strong consumer motivation to shift away from it. That’s why I appreciated Elaine Watson’s recent piece, which goes deeper than the usual “Price, Taste, Convenience” talking points. At TiNDLE, we’ve long believed that’s not enough. I’ve written on that before — so I won’t repeat it here. What matters now is how companies respond. As Timo Recker shared in the article, we pivoted in late 2022 toward capital efficiency — not “growth at all costs.” In 2023, we cut our burn by over 50%, and Timo drove another 50% reduction after taking over in 2024. This was not easy — but it was necessary. TiNDLE still expanded across new markets, launched new channels, and built a world-class R&D center and team. Yet while we’ve grown our footprint every year since 2021, the overall category has stagnated, even declined in some regions, far from the 3–4x growth projections of 2020. I am proud that our early read and actions to adjust since late 2022 (which were far from being unanimous) together with a continuous path of burn reduction have preserved over 50% of our Series A capital while navigating this shift — something few companies in this space (or few companies backed by VC in any space) can say. What comes next? Consolidation is obviously already underway. And survival will require more than great tech or good intentions. It will require ruthless focus on consumer reality and solid sustainable financials with scale — founder passion is far from being enough. Companies must build portfolios that resonate beyond the vegan/vegetarian niche and solve real, short-term consumer needs - all of that with enough revenue and gross margins to sustain a profitable and cash generating real business. VC money for small revenue within a stagnant category is simply not an option anymore. Only then can we deliver the impact the category once envisioned. https://lnkd.in/dF4-GevE
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