Andrea P.

Has #marketing lost its way? In a society increasingly shaped by speed, personalization and algorithmic feeds, the erosion of critical thinking and responsible decision-making is becoming more visible. And marketing — once a discipline designed to understand and create value for customers — may be part of the problem. In a recent analysis, Paolo Guenzi (SDA Bocconi School of Management) reflects on how the misapplication of marketing principles can contribute to a broader cultural decline. Tools intended to simplify and enhance the customer experience can, when distorted, foster impatience, passivity and superficiality. A recent reflection highlights how tools originally designed to improve relationships between companies and their customers — simplicity, automation, emotional storytelling — can, when distorted, contribute to the spread of impatience, passivity and even ignorance. Five key trends are accelerating this shift: 🔹 The reduction of marketing to mere communication, favoring form over substance 🔹 The fragmentation of responsibilities among hyper-specialized external actors 🔹 A dangerous focus on short-term results at the expense of strategic thinking 🔹 Algorithm-driven standardization that undermines innovation 🔹 The growing dehumanization of decision-making, particularly with the rise of AI In this landscape, marketing professionals must reclaim a deeper purpose: to orchestrate the entire organization around the long-term needs of customers and society. This means being at the table — not on the sidelines — when it comes to shaping how digitalization and sustainability are translated into action. It’s time for marketers to reflect critically on their role, not just in business, but in the cultural and ethical trajectory of our societies.

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In Germany, return rates regularly pass 50%. But in Italy, they’re just above 20%. Why the gap? 👀 Across Europe, brands face wildly different return behaviours and without proper benchmarking, it’s impossible to know if you're ahead or falling behind. 📊 Take a look at the average return rate across 14 key e-commerce markets: https://lnkd.in/eg4vdVFm

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Great managers don’t start by giving answers - they start by listening. Alessandro Giuliani, Managing Director, SDA Bocconi Asia Center, reminds us that before you can coach, you must first learn from the coachee’s perspective. Because true coaching isn’t about telling - it’s about understanding, guiding, and unlocking growth together. Watch this short clip for a simple yet powerful reminder on what makes managers effective coaches. 5th Edition of 𝗦𝗣𝗔𝗥𝗞 𝟮𝟬𝟮𝟱 – 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝗰𝗹𝗮𝘃𝗲 & 𝗔𝘄𝗮𝗿𝗱𝘀, presented by IBM, with Masters' Union as Talent Partner and Nestlé Professional as Beverage Partner Anuranjita Kumar Sameer Mathur Shruti Sud Meeta Srivastava Ruchi Shah Muninder Anand Shweta Kataria Mehak Bansal #SPARK2025 #WeAce #MadeForMore

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