Tom McAdam

B2B marketers, have you unlocked all of #AI’s potential? 🦾 According to our latest B2B Benchmark Report, “AI Is The New Advantage”, 95% of B2B marketers use AI weekly yet most are still operating at a basic level. In fact, the best marketers are using it to enhance creativity, drive strategy and more. The solution isn’t to use AI – it’s to use it better: https://lnkd.in/gdnN5a5U

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📈 CPCs are up ⏳ Funnels are longer 🧩 User journeys are messier 📉 Conversions are stalling 🧾 Manual campaign management isn’t cutting it anymore If that sounds familiar, it’s time to rethink how you run performance campaigns. In our latest article, we unpack how AI is changing the game for performance marketers (without turning everything upside down): ✅ Find new audiences you didn’t even know existed ✅ Personalize ads on the fly, based on real behavior ✅ Detect creative fatigue before your CTR crashes ✅ Hit CPA targets without daily bid wrangling ✅ Optimize past the click into retention and LTV And we’ve got real tools (and a real case study) to prove it, including how Plarium scaled game conversions across top GEOs with help from MGID’s AI. 📖 Dive in and see how smarter, faster campaigns actually work in practice. 👉https://hubs.ly/Q03CKCgT0

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If you want to build a comprehensive picture of your audience, here are the three tools in your GA toolkit you'll need 🛠️: ⏱️ The Realtime pages report is your stopwatch, giving you a live look at the users on your site. See the impact of new campaigns and site changes as they happen → https://goo.gle/4pQnisf 🔧 Segments are your wrenches, letting you filter your metrics for a specific set of users, so you can identify trends → https://goo.gle/487Onkk 📝 Explorations are your workbench, enabling you to perform custom queries on large amounts of data to uncover deeper insights → https://goo.gle/3VP6t3c

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Here are 5 quick techniques to instantly increase your sales: 1️⃣ Use a mix of social proof formats, don’t just rely on testimonials. 2️⃣ Switch to implementing a call to value (CTV) instead of a call to action. 3️⃣ Place click triggers around CTVs. 4️⃣ Reframe your price in a more relatable way. 5️⃣ Put a price tag on every element of your offer. Credit: Chase Dimond (go follow him)

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In this blog, SEO Strategist, Kate Ganzha (Pidgorna), delves deep into the significance of canonicalization and provides actionable insights on how to effectively use canonical tags. Whether you're looking to boost your site's SEO performance or streamline your content strategy, this guide is a must-read. 🔗 Read the full article here: https://lnkd.in/dzAVZmPA

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Forget what you know about SEO. The future belongs to agent-readable content and outcome-driven design. Mo Cherif explains why. In Mo’s latest article for VKTR.com, discover how the rise of AI agents is transforming digital discovery — and what marketers must do to stay ahead. From task-based search to agentic interfaces, this piece lays out five essential strategies for winning in the age of the open agentic web. Read the full article: https://siteco.re/4fGL8lz #AgenticWeb #AI #DigitalExperience

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Want to boost your marketing ROI and sales alignment in 2025? Discover why strategic B2B market segmentation is a game-changer. Learn how to segment and prioritize your audience for more effective, personalized campaigns - plus, practical tips to avoid common pitfalls. Blog Link: https://lnkd.in/d8WBHY95 Contact Us: https://lnkd.in/dEn4Yf4E #B2BMarketing #MarketSegmentation #BusinessGrowth #SalesStrategy #MarketingROI #CustomerSuccess #AccountBasedMarketing #LeadGeneration #DataDriven #DigitalMarketing

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