Adriana Viejo

In the past 12 months, the team made China the number 1 market globally for Chloé's Atelier des Fleurs franchise and turned Chloé Beauty into one of the top 3 fastest growing brand online, in a challenging market.   How do you sustain and scale such performance ?   We started by owning Qixi (Chinese Valentine’s day) with a ‘Chloé en Rose’ flash store concept and the takeover of Shanghai’s most iconic flower shops. From August 14th to 19th, the flash store delivered : - 3,000+ consumers booked and visited - A Tmall (brand building !) livestreaming inside the pop-up becoming the #1 Tmall livestream in the period - A full consumer journey with the flower shops that made Chloé the go-to gifting choice for Qixi The business impact: - Sellout +25% for July–Aug on the total brand - New members recruitment +183% - 50M+ impressions, EMV $1.8M   By blending cultural relevance and breaking the silos between offline and online, Chloé Beauty turned a pop-up into a performance powerhouse.   #LuxuryMarketing #BrandActivation #Ecommerce #ChinaMarket #RetailInnovation #DigitalMarketing #ChloeEnRose #Tmall #KOLMarketing #Fragrance

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Can tech and sustainability bridge the luxury divide between East and West? Honored and proud to have signed a groundbreaking MOU between Luxurynsight and Shenzhen Bay Area Sustainable Fashion Alliance—creating an unprecedented bridge between French luxury savoir-faire and Shenzhen Futian’s manufacturing powerhouse. Why this matters now: → The Shenzhen paradox: Futian hosts brands from NEXY.CO to Ellassay (owner of Iro), and malls like MixC M housing 500+ brands including Louis Vuitton, Hermès or Cartier. Production capacity meets premiumization ambition — but lacks the tools for international expansion. → The sustainability imperative: China targets carbon neutrality by 2060, while Bay Area’s 200+ sustainable fashion members include GAP, Athleta, and Allbirds. The convergence isn’t coincidental—it’s strategic. → The GenZ factor: Gen Z and millennials drive 70% of China’s luxury spending, seeking experiences over logos. They demand transparency, traceability, and purpose—precisely what our platform enables. At Luxurynsight, we’ve equipped 80+ luxury and fashion brands with data-driven international expansion tools. With the integration of Heuritech, we are now democratizing these capabilities for Shenzhen’s emerging powerhouses. The game-changer? 🔥 This isn’t about teaching Chinese producers to copy French creativity. It’s about empowering them to create their own sustainable luxury narrative — with the same sophisticated tools that make French maisons global icons. France’s collaborative approach to sustainability through incentives and recognition meets China’s government-led green innovation initiatives. When East meets West through data and sustainability, transformation accelerates. Heritage isn’t just about the past. It’s about creating a legacy worth inheriting. Those who bridge divides create new markets.

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How Luxury Fashion Brands Are Brewing a New Growth Strategy in Food & Beverage Luxury fashion has always been about creating worlds, through design, storytelling, and iconic spaces. But in recent years, many brands have found a new way to extend that universe: food. From Louis Vuitton’s elegant cafés in Osaka, Paris and New York, to Armani’s Michelin-starred restaurants in Milan, to Ralph Lauren’s iconic Polo Bar, luxury houses are investing heavily in gastronomy. What might seem surprising at first actually makes perfect sense. Sharing a meal or sipping a coffee is one of the most universal ways to connect with people, and it allows brands to turn their values and aesthetics into a living, breathing experience. For customers, it’s about more than a cappuccino or a plate of pasta. It’s the chance to taste the lifestyle, to immerse themselves in the brand’s universe for a moment, even without buying a bag or a dress. For brands, it’s about building emotional connections, driving new revenue, and staying present in their customers’ daily rituals. This move into cafés and restaurants also reflects a larger shift: retail is no longer just transactional. It’s experiential, multi-sensorial, and cultural. A boutique may showcase products, but a café tells a story, one that people can sit in, savor, and share on social media. What started as a side project has now become a true growth engine for luxury. And it shows that sometimes, the most powerful way to reinforce exclusivity… is through something as simple and universal as food. #LuxuryIndustry #BrandStrategy #FoodAndBeverage #ExperientialMarketing #Innovation #FashionBusiness #LuxuryHospitality #GrowthStrategy

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China is back on the radar, and brands need to pay attention. Recent data from the China General Chamber of Commerce shows that retail sentiment in the country has just hit a 4-month high, lifted by seasonal tourism and supportive policies. This means that consumers are re-engaging and the travel retail and luxury sectors must be ready to do the same. We all know that for years, Chinese travellers shaped global luxury and travel retail markets. Their spending was a foundational pillar. But now, as they look to return, it’s a not so much a moment of recovery, but one of evolution. Here's the critical point: the new Chinese shopper is not the old one. They value: 🟡 Immersive experiences over mere objects 🟡 Cultural relevance over universal messages 🟡 Personal resonance over broad recognition Travel retail brands and airports must recognise this shift. It’s no longer enough to just open doors and stock shelves. This new enthusiasm for spend is a slow growth. We will only get one opportunity to make the right first impression. Success demands curation, story, and emotional intelligence. The region may be back in business, but the game has changed. Win it again, and win it wisely. #LuxuryRetail #ChinaMarket #TravelRetail #CustomerExperience #RetailTrends #Shanghai #ConsumerSentiment #BrandStrategy

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🔥 LVMH‘s ~ HOT NEWS in the Luxury World 🔥 LVMH has once again made headlines by acquiring a majority stake in a high-end jewelry startup valued at $1.2 billion. While the name of the startup is still under wraps, this move is sparking buzz across the luxury industry. Some key details we know so far: 💎 The startup generates $250 million in annual sales 🌍 Flagship stores already in Paris, New York and Tokyo 📈 Strong growth potential in global retail distribution & e-commerce 💼 The acquisition strengthens LVMH’s footprint in the $300 billion luxury jewelry market This reminds me of how LVMH has historically operated: spotting niche disruptors and scaling them into global icons. Think about how Bvlgari grew into a powerhouse under LVMH or how the acquisition of Tiffany & Co.for $16B in 2021 reshaped the group’s jewelry portfolio. What’s fascinating here is that the brand is being kept hidden, under a velvet cover, so to speak. That kind of mystery is rare in today’s transparent world of business and it has people speculating: Which daring, innovative startup did LVMH see as the next big thing? Luxury isn’t just about products, it’s about storytelling, legacy and anticipation. By not disclosing the brand immediately, LVMH may be setting the stage for a dramatic reveal, heightening intrigue and maximizing the impact when the announcement finally drops. This also signals something bigger: LVMH sees next-gen jewelry brands not only as design houses, but also as digital-first disruptors capable of driving luxury into the future through e-commerce, social storytelling and direct-to-consumer experiences. 🔮 Anecdote: When Bernard Arnault first invested in Christian Dior Couture decades ago, many underestimated the move. Today, Dior is one of the most iconic houses in the world. Could this “hidden” jewelry startup be the next Dior in the making? The acquisition leaves us with a question: Is this about consolidating traditional luxury or is LVMH betting on a startup that blends technology, sustainability and storytelling in a way we haven’t seen before? Either way, it’s a masterclass in how the biggest players in luxury continue to evolve. What do you think: will this mystery startup reshape the jewelry landscape as we know it? #LVMH #LuxuryAcquisition #Jewelry #Innovation #GlobalMarkets #FutureOfLuxury

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🚀 AI Adoption in E-commerce: Lessons from Havaianas 🎥 Now available on demand – Watch the full recording! AI isn’t the future of e-commerce. It’s the present. In this expert-led session, Cindy Shepard (D2C Director, Havaianas North America) shares how her team is actually using AI to reduce returns, boost conversion, and increase AOV—without rebuilding their tech stack. 🔍 What you’ll learn from the recording: ✅ How Havaianas prepared their data and content to make AI work ✅ The real impact of AI on conversion (+54%) and AOV (+23%) ✅ How to cut through AI hype and evaluate tools that deliver ✅ Ways to secure AI budget—even when leadership is skeptical ✅ Why experimentation beats perfection when adopting AI Cindy is joined by AI expert Jo Lambadjieva (Amazing Wave) and our CEO François Silvain (NewEcom.AI) in this practical deep dive. 💡 Whether you're just getting started with AI or already experimenting, this conversation offers a blueprint for real-world impact. 👉 Watch the replay now: https://lnkd.in/eNh347aa #AIinEcommerce #EcommerceStrategy #RetailInnovation #DigitalTransformation #NewEcomAI #Havaianas #AOV #ConversionRate #Returns #DTC #RetailTech #AIstrategy Frederic Levy Frederic Lasnier Cyril Reinhard Dan Deusan Alexandre Vallin @shopify Sylvere Azoulai Radu Buta Diane Bekhor David Golub Nancy Wang Mark Chaskelson Cindy Shepherd Havaianas NA&C - an Alpargatas Brand Joanna Lambadjieva Æthos Faizan Ayyub NewEcom.ai

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How I would fix the frustration of Hermès resale & counterfeit 👨🏼‍🔧 In a recent article, CEO Axel Dumas explicitly said that the luxury brand sees the 'secondhand frenzy' as a 'threat' to serve 'real customers'. ❌ Unlike Gucci or Balenciaga, Hermès has NO appetite to legitimize resale. 🔐 Absolute control is most important. So here's what I'd do: ___________________ 1️⃣ Integrate → We'd take craftsmanship one step further and modernize it by sewing an NFC chip elegantly into each new product. 2️⃣ Apply → Potential customers apply through their blockchain-based, encrypted, Maison Profile. This profile includes verified past purchases, event attendance, service history... = a loyalty fingerpint. 3️⃣ Vet → Hermès discreetly vets applicants based on purchase history, loyalty and behaviour (frequency, resale activity, social graph). 4️⃣ Issue → Once approved, the bag's embedded NFC chip is linked to the customer's blockchain-based profile. 5️⃣ Unlock → The user unlocks the Digital Passport when they tap the NFC (only accessible from their verified account, linked with the item they now own). The passport shows the date of production, artisan name/code, leather origin, personal milestones, service options & exclusive content (including private event invitations). 6️⃣ Monitor → Any resale requires re-registration of the bag. When a reseller taps the NFC, Hermès knows the bag changed hands. ↳ 🔴 If resale occurs within a minimum holding period (e.g. 5 years), penalties can apply to the profile like loss of priority access or blacklisting. ↳ 🟢 If service & resale is done via approved channels, the customer retains/grows their status. This is all programmed via smart contracts. 7️⃣ Track → The blockchain profile + NFC system allows Hermès to track every resale event globally. Which markets are reselling most, at what prices, ... It allows for early detection of flippers vs loyal customers and offers absolute market control. They can flood or dry up inventory strategically. ✨ Bonus points: Link the Maison Profile with luxury perks like concierge services at the best malls, airport lounge access across the world, etc. and you've created the ultimate "luxury lifestyle passport". What do you think? Should Hermès roll this out soon? 💬

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