15 Social Media Manager Resume Examples for 2025

Navigating the job market as a social media manager requires a resume that showcases your skills and experience effectively. In this guide, we provide examples of resumes that have grabbed attention along with advice from a career coach's perspective. We cover essentials like tailoring content for the role, highlighting achievements in social media campaigns, and knowing which technical abilities to spotlight. This is your roadmap to presenting a strong application in a competitive digital landscape.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what the best social media manager resumes share.

  • Showcasing Quantifiable Impact: Top resumes demonstrate success with numbers. Include metrics like followers gained, engagement rate increase, conversion growth, and campaign ROI. Numbers show your real impact.

  • Relevant Skills From The Job Description: Match your skills with the job you want. Include skills like SEO/SEM, content creation, analytics, social media advertising, and community management. Pick only those you know and the job needs.

  • Understanding Platform Algorithms: Knowing how social platforms work is key. Use phrases like algorithm optimization and trending content analysis to show you can navigate these systems.

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Education section placement

Your education placement will depend on your work history as someone who looks to manage social media. If you are new to the workforce or have a recent degree that is relevant, put your education section first. This highlights your fresh knowledge in platforms and strategies that relate to social media channels. If you have been in the workforce and are active in managing online content, place your experience first to show your practical skills.

For those with further education in digital marketing, communications, or a similar field, listing this early on can show a strong foundation for managing multiple social platform strategies effectively.

Emphasize adaptability and trends

Your resume should show you can adapt to changes quickly. Social media trends shift often, so mention any times you successfully adapted a strategy to stay ahead. If you have experience creating trending content or leveraging new features to gain engagement, include this information.

Also, note your ability to engage with various communities online. This shows potential employers that you understand how to interact with different types of people effectively, which is crucial for a social media manager's role.

Ideal length of your resume

Keep your resume to one page if you have under ten years of experience related to managing social media or digital content. A one-page resume shows you can communicate your skills and experience clearly and concisely, a key skill for social media platforms management.

If you are a senior-level professional with broader experience, then a two-page resume can be used. Be selective with what you include to make sure every part of your resume shows relevant skills like campaign management and content creation.

Highlight relevant platforms

Show your experience with specific social media platforms that are essential in this industry. Mention any successful campaigns you have managed on these platforms and the growth or engagement results. Use metrics to show your impact where possible.

Also, highlight any tools or software you are proficient in that are unique to social media management, like scheduling tools or analytics platforms. This shows you can work efficiently and analyze performance accurately.

Beat the resume screeners

When you apply for a job as a social media manager, your resume might first be read by a computer system called an Applicant Tracking System (ATS). To make sure your resume gets seen by a person, you need to format it correctly.

Here are two key tips:

  • Use standard job titles like 'social media manager' rather than creative ones. This helps the ATS recognize your experience.
  • Include specific keywords from the job description, such as 'content creation' and 'analytics tracking'. This shows you have the skills the job needs.

Remember to keep your resume clear and free of images or graphics, as these can confuse the ATS.

Tailor experience to the role

Make your experience relevant to the specific role of managing social media. You need to show you can create and share content that fits a brand's voice and goals. Here's how:

  • Describe your experience in crafting messages that resonate with different audiences. Mention any campaigns where you matched the brand's voice and objectives.
  • List any experience you have in developing content strategies. Show how you planned posts to achieve specific goals, such as increasing brand awareness or driving traffic to a website.

It's also important to demonstrate your ability to engage with followers:

  • Give examples of how you've responded to comments or handled customer service inquiries on social media platforms.
  • Discuss any experience you have in managing online communities, ensuring you mention how you've fostered positive interactions and engagement.

Ignoring key skills and metrics

When you apply for a role in social media management, you might forget to highlight certain critical skills and success metrics. These are crucial as they show your ability to do the job well. For example, demonstrate your experience with different social media platforms and tools, like Facebook and analytics software.

Also, do not just list your previous tasks. Instead, show how you made a difference. Include specific numbers, like how much you grew an account's followers or the percentage increase in engagement. This helps you stand out.

  • Showcase specific platforms and tools you have worked with, such as Facebook or Google Analytics.
  • Include clear results like 'increased Twitter followers by 30% in six months' to prove your skills.

Highlight relevant skills

To get the job of managing social media, you need to show you're good at it. Make your resume fit the job. Tell about your past work in a way that shows you can do this job well. Here are ways to change your resume so it fits better:

  • Show you know how to use social media tools. Say you managed pages with tools like Hootsuite or Buffer.
  • Prove you can write well for social media. Give examples like crafting posts that got a lot of likes or shares.
  • If you're new to this work, show skills from your last job that help here. For example, if you used to work in sales, say you’re good at talking to people online.

List achievements over duties

When you write your resume, it's important to focus on what you've achieved rather than just what you did. You want to show how your work made a difference.

Here is how you can turn a basic duty into an impressive achievement:

  • Instead of 'managed social media accounts,' an accomplishment would be 'grew follower count by 150% in one year, boosting online engagement.'
  • Rather than 'posted daily on social media,' say 'designed and implemented a content strategy that led to a 50% increase in user interaction.'

Use dynamic verbs for impact

When crafting your resume for a social media manager role, choosing the right verbs can make a strong impression. You want to showcase your ability to engage and grow an audience. Use verbs that convey action and achievement. This helps me as a hiring manager quickly understand the value you bring to the team.

Below is a list of verbs that are particularly effective for highlighting your accomplishments in social media management. These suggestions are tailored to reflect the skills and tasks you would have performed in this role.

  • To demonstrate your capacity to build an online community, use cultivated, expanded, engaged, grew, and strengthened.
  • For showing your content creation skills, choose developed, designed, produced, created, and wrote.
  • If you want to highlight your strategic thinking, include planned, orchestrated, executed, implemented, and analyzed.
  • To reflect your ability to engage with the audience, opt for communicated, interacted, responded, connected, and networked.
  • Showcase your analytical skills with verbs like measured, assessed, monitored, tracked, and reported.

Want inspiration for other action verbs you can use? Check out synonyms to commonly used action verbs like Supervised, Help, Liaise, Presented, Increased.

Highlight leadership and growth

As a hiring manager, I recommend you show any leadership roles or promotions you've received. This tells employers you've grown and can handle responsibility. Think about ways you've led projects or teams. Have you trained new staff? These are good examples of leadership.

Here are some ways to show your growth:

  • Managed a team of content creators to increase online engagement by 30%
  • Received a promotion from content coordinator to social media manager within one year due to strong performance and leadership skills

If you're unsure about your experience, think about any project where you had to guide others or make key decisions. Even if you weren't in charge, showing you can lead is important. Include any awards or recognitions that reflect your leadership and ability to grow.

Essential skills for social media managers

As a social media manager, your resume should show a mix of technical and creative abilities. Here are key skills you need:

  • Content creation
  • SEO/SEM
  • Analytics
  • Graphic design
  • Video editing
  • Copywriting
  • Community management
  • Advertising
  • Social media platforms
  • Campaign management

You don't need to be an expert in all of these, but include those where you have experience. Place them in a dedicated skills section for clarity. Remember, some companies use software to scan resumes for these skills. By including them, you help ensure your resume gets noticed.

For example, if you're skilled in graphic design, mention the specific tools you use, like Adobe Photoshop or Canva. If analytics is your strength, detail your experience with Google Analytics or Facebook Insights. Tailor your skills to the job you want, and always show how you've used them to achieve good results in past roles.

Show impact with numbers

As a social media manager, your resume should reflect the measurable outcomes you've achieved. Numbers offer clear evidence of your success and help hiring managers understand your impact. When listing your accomplishments, think about the goals of your past roles and how you met or exceeded them.

Consider these metrics:

  • Percentage increase in followers or engagement rates on social platforms.
  • Number of successful campaigns managed, and the growth in leads or sales generated from them.
  • Reduction in response time to customer inquiries, showing improved customer service.
  • Amount of content created and the rise in content sharing by followers.
  • Cost savings achieved from streamlining tools or processes.
  • Revenue generated from social media-driven promotions or partnerships.
  • Quantifiable improvements in brand sentiment as a result of your social media strategies.
  • Efficiency gains in content production or campaign execution.

If you are unsure about exact numbers, estimate the metrics by reviewing past reports, social media dashboards, or campaign summaries. For example, if you don't know the exact increase in followers, look at the percentage growth over a typical quarter. Remember, providing estimates is better than including no numbers at all.

Small vs large companies

When applying to small companies or startups, you should show your versatility. Mention that you can handle different tasks like content creation, community management, and basic analytics. Use phrases like "wear multiple hats" and "adaptable to different roles." Highlight experiences from smaller projects or internships.

For larger corporates, focus on your specialization. Big companies like Coca-Cola or Nike look for experts in specific areas. Use phrases like "specialized in influencer partnerships" or "expert in social media analytics." You should also mention any experience working with large teams or managing big social media budgets.

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