XME.digital is an enterprise integration middleware platform that employs a low-code approach to help businesses build custom services and integrations of any complexity at a fraction of the cost and time. It allows companies to transform business models, launch new services, and expand revenue streams 50% faster while saving over 40% of their IT budget.
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Day one at SMAU Milano 2025 was a great start. Had some good conversations and came away with new ideas to think about. It was a pleasure sharing the experience with Julia Daineko and Sergii Kurenkov 🇺🇦. Excited to see what day two brings. #SMAUMilano #Innovation #Networking #DigitalTransformation #TechCommunity
We planned a journey for early spring 2026! Excited to share that our team is heading to MWC Barcelona again. We'll exhibit the XME Digital Service Platform, now enhanced with new capabilities to help telecom and enterprise IT teams modernize customer-facing and integration layers without replacing their entire IT stack. Will share our preparation process soon. And for now, leave happy faces of our delegates to remember how incredible that experience was. #mwc2026 #telecom #digitalservices #digitaltransformation #mobileworldcongress
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СЕО at JEVERA | We drive digital transformation for retail, telecommunication, healthcare and public sector.
Yesterday, Sergii Kurenkov 🇺🇦 and I joined the Intro Meeting, a traditional networking event that brought together so many kind and driven people. Thanks to Diia.City.Union. for the warm atmosphere and the opportunity to share a bit about XME.digital and our activities. It was a pleasure to see everyone and have genuine conversations. And special thanks to Valeria Kushnerchuk for the invitation. #diiacityunion #networking #digitaltransformation #ukrainianit
How does governance determine whether AI initiatives ever leave the proof-of-concept stage? That was the focus of our Delivery Director, Lesia Kasian, at yesterday’s Digital Telco Strategy Forum & AI & Data Analytics Meeting by ETIS. While most organizations are already exploring AI, few have built the internal discipline to make it work at scale. Lesia shared several lessons from telecom projects in which governance shaped the outcomes: — AI projects fail because the processes generating that data aren’t clean or accountable. Without a unified framework for using AI, employees turn to their own tools, a kind of “shadow AI” that operates outside governance and validation. As a result, AI adoption often looks active on paper, while in reality, there’s no centralized strategy or control over data quality. It creates a data-reality gap, where analytics reflect system noise rather than actual operations. Without stable workflows, accountable teams, and validated data streams, AI can’t move beyond experiments. — Only 5–12% of AI pilots reach production, because leadership sees risk before return. Demonstrating measurable impact is what turns approval into sustained investment. Once leadership understands how AI changes workflows, documentation, and control loops, the organization finally shifts from trials to execution. — Modernization begins when governance aligns leadership, data, and delivery under one system of responsibility. Governance connects financial validation with delivery discipline, making impact measurable and investments defensible. Operational maturity depends on people as much as on systems: from data engineers to MLOps teams working under shared accountability. And MLOps itself is continuous governance: retraining models, tracking metrics drift, and keeping accuracy within defined thresholds. ______ Thanks to ETIS - The Community of Telecom Professionals for the opportunity to share our perspective and learn from the community. #DigitalTelco #AIinTelecom #ServiceModernization #A2A #MCP #ETISCommunity
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Today, ETIS kicked off the Digital Telco Strategy Forum and AI & Data Analytics meeting. I had the privilege of sharing my perspective and practical insights on how service providers can move from large-scale digital transformation projects to practical, measurable modernization. Here are a few key takeaways: — Usually, no one wants to take responsibility for the big transformation. The risks, costs, and complexity are too high. A more effective approach is to connect new services via middleware rather than replacing core systems. It cuts TTM from years to months, delivers ROI without disrupting operations, and builds a foundation for further automation. — AI doesn’t replace people or create miracles. It speeds up requirements, testing, and QA by automating test cases, standardizing security and compliance, and providing faster feedback loops. The result is a much shorter and more predictable delivery cycle. — The next stage of service convergence is A2A interaction. Customers will soon have their own AI agents acting on their behalf. It changes everything from KYC models to how service providers design experiences and maintain customer relationships. Businesses will need to either protect against these agents or learn to collaborate with them directly through MCP or AI Gateways. Grateful to ETIS - The Community of Telecom Professionals for the stage. #DigitalTelco #AIinTelecom #ServiceModernization #A2A #MCP #ETISCommunity
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СЕО at JEVERA | We drive digital transformation for retail, telecommunication, healthcare and public sector.
We've added a new microservice to the XME.digital portfolio — Webhook, now in active development. Its job is to deliver events from the platform to external systems instantly and in the correct format. For instance, your marketing team wants to launch a campaign "Top up your balance and get 1 GB free." Typically, wiring this into billing and partner systems would take weeks of integration work. With Webhook, the "Recharge" event triggers the partner service automatically and activates the bonus right away. The campaign goes live in a single day, rather than over a month. Webhook is another step toward an open, event-driven ecosystem, where data flows faster, integrations cost less, and customers receive real-time responses. Go-go, XME.digital! #TelecomInnovation #EventDriven #DigitalEcosystem #TelcoTransformation #RealTimeData #PlatformEngineering
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Wrapping up Friday with a look back at a packed week. I left Autumn Retail Festival 2025 with a handy insight from Neil Holden: "You don't have to be a data scientist to be data-driven." When data becomes conversational, the culture of decision-making changes. Once people can ask questions in plain language, the conversation shifts from "who owns the report" to "what do we do next." Had a chance to attend UAtech Venture Night, organized by Yuliya Dmytryshyn and hosted on stage by Iryna Manukovska 🇺🇦. Impressed by the pitches from competition winners: Yaro Tsyhanenko (Pickpad) and Joanna Wiecek (GutSee Health). The venue itself deserves a special mention — Oasis London, a membership-based community that offers a "space to work, intros and advice from people who answer your DMs." The next stop was Sifted Summit 2025. Mainly inspired by the panel discussion "How European Tech Is Preparing for the Long Haul." A couple of insights from it: — Europe has learned to create and fund innovation, but not to buy it. European startups are forced to export their innovation because the demand for it doesn't exist at home. The sales cycle is 20x slower than in the U.S., turning innovation into bureaucracy. — AI reduces the cost of growth: companies can reach proof points with far less investment. But as they scale, the need for capital returns as a "vote of confidence". — The AI market splits into two: the capital-intensive infrastructure layer and the efficiency-driven applications layer. Investors must know which game they're playing. You can't evaluate an applied-AI startup by the logic of OpenAI or Nvidia, and vice versa. — ESG has shifted from virtue to efficiency. Customers don't buy sustainability. They buy the cost reduction that comes with it. Grateful to Mike Turner, Reshma Sohoni, Gautier Cloix, Murvah Iqbal, and John Thornhill for a thought-provoking discussion. Here's how my week in London went. Anything equally eventful on your side? #AutumnRetailFestival2025 #UAtech #startup #innovation #SiftedSummit
We were happy to kick off the ProsvITa for Educators event yesterday organized by Chernihiv.ITT Cluster and Chernihiv Polytechnic National Universityy! Connecting the real-world #IT business environment with academia is crucial for shaping the next generation of tech talent. The event, designed specifically for university faculty, aims to close the gap between curriculum and industry expectations by providing: 1. An overview of current IT market trends and the in-demand competencies from young professionals. 2. Practical recommendations for modernizing existing curricula. 3. #Workshops to develop concrete solutions for updating university courses. The day started strong with a welcome speech from our Operations Director Julia Daineko, followed by an insightful presentation on "THE IT MARKET TODAY: Trends, Competencies, Expectations" delivered by expert speakers: our Technology DirectorAnatoliy M.k and Olich Klymanskaa the HRD of SendPulse. We believe that investing in educators is investing in the future of our industry. Thanks to the Chernihiv.IT Cluster and the faculty for their commitment to excellence!
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СЕО at JEVERA | We drive digital transformation for retail, telecommunication, healthcare and public sector.
Tomorrow, Sergii Kurenkov 🇺🇦 and I will be attending the Ukraine Tech Conference 2025 hosted by European Business Association and Diia.City.Union. Excited for another opportunity to connect with industry leaders and dive into discussions on Ukraine’s digital architecture, the role of AI in business and public administration, and innovations in cybersecurity and national defense. If you’re attending too, let’s grab a coffee between sessions. DM me to arrange a time. In case you haven’t registered yet, here’s the registration link: https://lnkd.in/dUUB5hzP #ukrainetechconference #digitaltransformation #ukrainianit
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Lesia Kasian and I had a productive meeting with our partner Defne, engaging with their management and project team. Grateful to Oguz Haliloglu, Ertürk VAROL and Şanver Narin for the warm hospitality.