Sameh Jarour

Some exciting news! CallRail just launched new app in Semrush App Center strengthening long standing partnership between two companies. Semrush customers can now -Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions. -Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey. -Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends. -Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior. -Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively. Congrats to Mike Stocker, Ryan Johnson, Marius Smyth and everyone else who contributed to the launch in both companies. https://lnkd.in/eVRTNiqA

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Here is a list of the best posts we read this week. 1. The reality for many B2B marketing teams¹: by Vladimir Blagojević  - https://lnkd.in/d52AxEnh 2. 60–70% of B2B marketers admit they don’t truly understand their buyers. That’s why most personas fail before they’re even tested by Nick Bennett   - https://lnkd.in/dZfwdzN6 3. Welcome to B2B marketing's slow-motion suicide circle by Andrei Zinkevich - https://lnkd.in/d5_-SqVe 4. What most founders think will fix their revenue issue by Jason Vana - https://lnkd.in/dv5NmEdS 5. "How do we know our ABM program is working at all?" Here's Yulia Olennikova favorite dashboard to answer this question - https://lnkd.in/dMQjK3Kq 6. How to Create an Activation Playbook for your ABM Program by Omprakash Karuppanan   - https://lnkd.in/dyN3k838 7. B2B Businesses need to understand buyers by Pierre Herubel - https://lnkd.in/dSnzW7VQ Share in the comments. How to create an Activation playbook in ABM  Omprakash Karuppanan #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe #MarketingStrategy #ContentEfficiency 

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𝗧𝗵𝗶𝗻𝗸 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗺𝗲𝗮𝗻𝘀 𝗺𝗼𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? Yes, but in 2025, affiliate marketing success is about precision: the right traffic sources, the right tech, and the right scaling model. That’s exactly what Margarita, Affiliate Team Lead at PIN-UP Partners, unpacked in her latest interview with Trafficology: ✔️ Emerging traffic channels for your business ✔️ Proven scaling strategies ✔️ Practical AI you can deploy in iGaming projects 📊 Key takeaway: to stay competitive, move fast, test smarter, and scale globally. 🔗 Check the slides & read the full interview via the link ➡️ https://lnkd.in/d2NApp-a

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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🚀 My Ultimate Email Marketing Cheatsheet Use this to capture & nurture leads with email marketing 🛠 Tools ConvertKit – Great for creators Active Campaign – Best for segmentation + automation Beehiiv – Clean for newsletters Klaviyo – Top for eCommerce brands Zapier – Automate lead flows from your site 📩 Website CTAs Lead magnet offers Newsletter signup in footer Exit-intent offer with lead magnet Inline opt-ins in blog posts Landing page to collect emails 📬 Welcome Sequence (5 steps) Intro + Origin Story Your Mission + Value You’ll Deliver Top Content You’ve Created Social Proof or Testimonials Light Product Pitch or Offer 🗓 Weekly Newsletter Consistency > Perfection Send 1 email per week that builds trust & delivers value Use a simple 3-part structure: Hook – Something personal or insightful Lesson – What you learned or teach Link – Something to read, watch, or buy 💡 Pro tip: The best newsletters aren’t perfect—they’re consistent, personal, and valuable. Credit: Connor Gillivan

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For marketers chasing more leads and higher conversions, automation is the ultimate growth lever 🚀 Here are 3 companies that scaled lead-gen with Make, and the results they saw: → D&B Properties increased closed-won deals by 25% in just 2 months by syncing Salesforce with Meta for smarter targeting → Brevo automated 100+ workflows to nurture campaign leads instantly, saving 16+ hours each month and boosting conversion rates → Sommo generates up to 800 new leads monthly, boosting active users 5× and doubling engagement time with an AI-powered Software Requirements Specification generator 📝 Learn from these success stories here: https://ma.ke/3JEkIoB 

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📲 Your app reviews aren’t just feedback, they’re competitive intel. With Similarweb’s new Ratings & Reviews, you can break down what users are saying (and feeling) across millions of reviews: by theme, version, or market. Spot trends. Benchmark against competitors. Understand the why behind a retention dip or a sudden five-star streak. It’s not about the star count. It’s about the story behind it. And now, that story’s at your fingertips (read more in the link in the comments).

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Global growth isn’t a volume game. It’s a precision sport. Yet too many B2B brands launch into new markets without truly understanding: – Where the opportunity lives – How mature the funnel is – And what’s actually required to convert The result? Misaligned campaigns. Fragmented GTM. Wasted spend. In his latest blog, Marcus Hiles, SVP of Strategy at Just Global, breaks down why market sizing and segmentation should be your first move—not an afterthought. That means sizing the opportunity, segmenting by readiness, and activating GTM based on real buyer signals. Swipe through for key takeaways then read the blog for the complete story: https://lnkd.in/gZC7RB2Y

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B2B buyers are playing it safe when picking their GenAI vendor. So, if you’re not one of the first brands a buyer thinks of, every marketing dollar down the funnel becomes an expense. Here’s how to make every B2B cent make sense: https://lnkd.in/ezSvQGNa

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Apple's latest update is a MASSIVE boost for App Marketers. 🚨 📣 Apple now treats visible text in screenshots as searchable metadata, meaning your captions can boost search rankings and conversions! 🙌 Want to read more expert insights like Megan Dean’s from Yodel Mobile - App Marketing Agency of the Year? 📲   See them in our July Industry Roundup: https://lnkd.in/eAZ-ekdH #AppStoreOptimization #ASOTips #MobileMarketing #DigitalStrategy #KeywordStrategy

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