About: GS1 DataBar Coupon

The GS1 Databar Coupon code has been in use in retail industry since the mid-1980s. At first, it was a UPC with system ID 5. Since UPCs cannot hold more than 12 digits, it required another bar code to hold additional information like offer code, expiration date and household ID numbers. Therefore, the code was often extended with an additional UCC/EAN 128 bar code. EAN 13 was sometimes used instead of UPC, and because it starts with 99, it was called the EAN 99 coupon barcode, and subsequently GS1 DataBar. After more than 20 years in use, there is now a need to encode more data for complex coupons, and to accommodate longer company IDs, so the traditional coupon code has become less efficient and sometimes not usable at all.