NJGov is the official Twitter account of the state of New Jersey. It was launched in 2018 by Pearl Gabel and Edwin Torres; in June 2019, they hired Megan Coyne as well. The account began garnering attention in the press, as well as a significant follower base, in December 2019, amid Gabel and Coyne using NJGov in a campaign to change public perception of New Jersey. Shifting to a tone described as "sassy" and "sharp" in the press, the account has attempted to reclaim the negative perception of New Jersey by some as smelly or dirty, instead embracing the idea. In addition to lighthearted Twitter antics, Gabel and Coyne sought to give substantial information about the state's current events and policies to their new follower base. The two staffers oversaw the state's follower count rise from
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