Cobot | Coworking Software

Your space is more than a place — it’s a #community built on care, trust, and connection. 🧡 In this week’s 🗞️ #Coworking Marketing Newsletter, we explore how independent spaces can grow communities that live beyond their walls. Plus: contribute to the Global Coworking Survey 2025–2026, organized by Carsten Foertsch of Deskmag - The Coworking Magazine, the longest-running research project on the coworking movement. 🌍 Check it out👇

Is it coworking season? It sure feels like it! ☀️ Just last week we were in Köln for #Zukunftcoworking - and now we’re back in our hometown Berlin, ready for what’s next: Coworking Europe 2025! 🇩🇪 Our team members Thilo Utke, Alexander Lang, and Georgi Aleksiev will be joining the conversations, meeting friends from around the world, and soaking up the coworking spirit. With over 500 professionals from 50+ countries, #CoworkingEurope highlights the continued growth and impact of coworking across Europe. We’re looking forward to learning from innovators across Europe and beyond – and to sharing ideas that move coworking forward. See you there! 💛

Our (very) comprehensive recap of #zukunftcoworking2025 is live! 🤓 ✅ Circular furniture design, offices as social anchors, and the stories behind some of Germany’s most exciting spaces, including COWOKI Coworking, Das Wolf, V12 workingspace, Coworking Space Merzig, H39 Coworking in Buch, and werkhain. 📱 Our co-founder and CPO, Kristina Schneider, shared what’s ahead for Cobot, including our newly released Members App (for iOS and Android). 👉 Read the full post here: https://lnkd.in/eJ4Eyrn2 Huge thanks to Bundesverband Coworking Spaces Deutschland e. V., Tobias Kollewe, and Prof. Dr. Axel Minten for curating and hosting another fantastic edition. Tagging some of the many wonderful contributors to the event: Peggy Wahrlich, Joachim Schmidt & Maike Ovens, Jessica Ferri & Viet Anh Nguyen, Serge Reger, Selina Schroeter, Andreas Christ, Vincent Jahn, Stephan Holzbach, Heiko Kolz, Florian Kappes, Christian Schmitz, Simeon Holtwiesche, Thilo Utke, Laura Tump, Aidan Sunassee. 📸 And the incredible photos from David Portnicki See you again next year! 👋

What happens in the first 7 days can make or break a new member’s decision to join your #coworking space. In our latest newsletter, we walk through a day-by-day funnel with marketing touches that helps you turn curious visitors into loyal #members - without being pushy. ✅ Simple reminders 💬 Thoughtful follow-ups 🤝 A human-centered approach that fits your space’s vibe This isn’t about sales. It’s about clarity, care, and #connection. 👇 Read the full guide.

We’re back at #Zukunftcoworking - the 2025 edition! 🎊 Thilo, Laura, Aidan, and Kristina arrived yesterday in Cologne, and the event started with the #BVCS New Member Meetup and Networking Evening: a great opportunity to meet new faces and reconnect with the coworking #community. Today marks the main conference day, where our CPO Kristina Schneider is giving a short talk on the Cobot Roadmap, sharing what’s ahead for #Cobot and how we’re supporting coworking spaces of all sizes (super exciting!). She’ll then also join the panel “Coworking Software – What’s Next for Software Development in the Industry?” alongside Simeon Holtwiesche, founder of anny. Here’s a peek at what today’s program brings: -Landlords and Flex in the UK: Learnings for the German Market, Florian Kappes, technologywithin -Future Places in Rural Areas, Heiko Kolz, Alsenhof -Connected Spaces, Connected People: Experience is the Future, David Frei, FRAMEN -From Coworking to Cocreation: What We Really Need in 2025, Selina Schroeter, werkhain (Newcome of the Year 2025) These sessions bring important learnings for the #coworking industry, exploring human connections, new ideas, and shared experiences that continue to shape how we work and collaborate. There’s much more ahead, and as always, we’ll share a recap of the conference learnings soon after. Big thanks to the organizers, Bundesverband Coworking Spaces Deutschland e. V. 🧡 Follow us on Instagram @cobot.me for live updates!

🌍 It’s a big week for the #coworking community around the world! Four of our team members - Thilo, Laura, Kristina, and Aidan - are heading to #Zukunftcoworking 2025, taking place tomorrow through September 29 in Cologne 🇩🇪. They’ll be joining operators, innovators, and friends from across the coworking world to exchange ideas and connect with the community. And at the same time, on Wednesday, October 29 (4:00–10:00 p.m. CET), Rosee from our team will join the Coworking Canada Online Unconference 🇨🇦, which brings together voices from around the globe to share ideas and shape the #futureofwork. While we couldn’t be in Toronto in person this year, we’re looking forward to joining the conversation online and catching up with everyone there. 🎟️ You can still get your tickets for the Coworking Canada Online Unconference here: https://lnkd.in/e6hEzF_b Stay tuned for updates from both events, and follow us on Instagram (@cobot_me) for live highlights! Happy coworking 🥳

Ever come across an idea so simple yet so effective, you thought, “Why didn’t I think of that?” 💡 One of our customers, MOB – Makers of Barcelona, found a new way to make #coworking even more #accessible. On their Google Business profile, the “Make an appointment” button doesn’t just lead to a contact form; it takes you straight to their drop-in passes. So anyone nearby looking for a place to work can book a desk instantly. It’s not the kind of idea that feels obvious, but once you see it, it makes perfect sense. It removes friction, meets people where they are, and gives newcomers an easy first step into the #space. Maybe that’s something to add to your to-do list this week: check your Google Business profile and see what small change could open a new door for your space. We’re curious, have you seen or tried any clever tweaks like this at your space? Let’s collect a few ideas below 👇✨

When you're just starting out with your #coworking space, there's a lot to think about. And some of the most important things, like marketing, visibility, and member experience, are easy to overlook, simply because they aren’t physical line items. Strong photos, simple signage, a welcoming onboarding plan...these quiet details shape how people find you, join you, and stay. A big budget isn’t essential to start. But a smart one? Absolutely. This week on Coworking Marketing by #Cobot, we’re sharing the often-overlooked parts of a marketing budget that support the visibility, trust, and growth of your #coworkingspace. 👇Catch it in today's newsletter.

🧠 Your brain maps every room you walk into. The layout of a space quietly tells you where to focus, where to talk, and where to pause. In #coworking, that design language can mean the difference between energy and overwhelm. In this week’s post, we're diving into the psychology behind effective layouts and how to get it right, especially in multi-story #coworkingspaces. From zone planning to vertical flow, here’s how thoughtful design supports focus, #community, and #inclusivity. 👇 Read the full guide.