The idea of the historic Silk Road has a contemporary counterpart: Messe Düsseldorf's Silk Road, which connects established and new markets and, like its historical counterpart, stretches from Western Europe to the Far East. In his new editorial, our President & CEO, Wolfram Diener, explains how this idea can help companies identify the right markets for success – and how it reinforces the role of our home base, Düsseldorf, as a global business hub. Read the editorial here: 👉 https://lnkd.in/ehnD8uYq
In the past, physical trade routes such as the Silk Road determined where new markets emerged. Today, there is much more to it than that. Predicting where the future lies – and for which industries – requires a great deal of knowledge and experience. We gather this knowledge in each market - with our foreign representatives, subsidiaries, and regional leading trade shows around the globe. In this way, we are building a new, strategic Silk Road of our own – providing orientation in an increasingly dynamic and complex world. Curious to find out where we are building this Silk Road – and what significance it holds for industries worldwide and for our home city of Düsseldorf? Read my editorial: https://lnkd.in/ew2H6b7s