🔥 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗵𝗮𝗽𝗽𝗲𝗻, 𝘄𝗲 𝗰𝗿𝗲𝗮𝘁𝗲 𝗶𝘁. On December 3rd, the stage at AXICA, Berlin lights up for a new era in marketing: 𝗡𝗘𝗫𝗧! 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 — 𝗧𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲 Where bold ideas meet brave minds. Where AI, data, creativity, and technology collide to spark something truly extraordinary. Where pioneers don’t just talk about the future, they build it. This year, the stage belongs to visionaries who are reshaping what creativity means in the age of intelligence: 💡 Peter Wallace, CEO, GumGum 💡 Julie Legrand Haverkamp, Sr. Director Global Brand, PUMA Group 💡 Rafael Narvaez, Global CMO, Mutti 💡 Greg Stuart, CEO, MMA Global 💡 Konrad Feldman, CEO, Quantcast These aren’t just names, they’re the minds defining what’s next. 🎥 Watch the video. Feel the pulse. ✨ And then ask yourself: Are you ready for what’s NEXT? 👉 Register now: https://lnkd.in/dGed3Nn4
MMA DACH
IT und Services
Berlin, Germany 2.514 Follower:innen
The Marketing + Media Alliance unites CMOs & Tech/Media in DACH & globally advancing marketing's impact & business value
Info
MMA is the Marketing + Media Alliance — the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the most significant challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s whole ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: · MATT: Measurement & Attribution · MOSTT: Marketing Organization Strategy · ALTT: AI Leadership · DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 2003 as the Mobile Marketing Association, MMA expanded its mission in 2018 and legally became MMA Global, Inc. in 2022. Join the Alliance: mmaglobal.com
- Website
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https://mmadach.org/
Externer Link zu MMA DACH
- Branche
- IT und Services
- Größe
- 2–10 Beschäftigte
- Hauptsitz
- Berlin, Germany
- Art
- Nonprofit
- Gegründet
- 2016
- Spezialgebiete
- Mobile, Marketing, Germany, mobile marketing, advertising, brands, marketers, education, SMARTIES, AWARDS und dach
Orte
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Primär
Wegbeschreibung
Saarbrücker Straße
Berlin, Germany 36 10405, DE
Beschäftigte von MMA DACH
Updates
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𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗮𝘁 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦™ 𝗗𝗔𝗖𝗛 𝟮𝟬𝟮𝟱🏆 The lights are set, the music’s tuning up, and Axica Berlin is about to shine brighter than ever! On December 3rd, the region’s most inspiring marketers, creators, and innovators will come together for one unforgettable evening, the SMARTIES™ DACH Awards Gala 2025. This is more than an awards night, it’s a celebration of bold ideas, passionate teams, and marketing that truly moves people. 🎥 Watch the video and feel the energy building, then grab your ticket and join us for a night filled with creativity, connection, and celebration. 🍾 Secure your seat now: https://lnkd.in/dPh36zeS
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𝐖𝐞’𝐫𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐥𝐚𝐮𝐧𝐜𝐡 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 + 𝐌𝐞𝐝𝐢𝐚 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐢𝐧 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 𝐚𝐭 𝐌𝐌𝐀 𝐍𝐄𝐗𝐓! 𝐁𝐞𝐫𝐥𝐢𝐧 𝐨𝐧 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝟑𝐫𝐝. Come to AXICA Eventlocation if you are interested in learning more about the movement and what's NEXT in marketing! #MMAGlobal #MMADACH #MarketingMediaAlliance #MMANEXT #Berlin #MarketingLeadership
🎬 𝗧𝗛𝗘 𝗦𝗧𝗔𝗚𝗘 𝗜𝗦 𝗦𝗘𝗧. 𝗔𝗫𝗜𝗖𝗔 𝗜𝗦 𝗥𝗘𝗔𝗗𝗬. 𝗔𝗥𝗘 𝗬𝗢𝗨? 🎥 Watch the video, and feel the energy of what’s coming. In just a few weeks, the world’s boldest marketing minds will meet at the 𝗡𝗘𝗫𝗧! 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟱 — The Age of Alliance. 📍 AXICA, Berlin | December 3 | 14:00 – 17:00 🔥 Expect an afternoon packed with visionary talks, real insights, and powerful connections that will define the future of marketing. This is not just another conference, it’s where AI, data, and creativity join forces to shape what’s next. 🎟️ Seats are filling fast, secure yours now: https://lnkd.in/dGed3Nn4
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🎬 𝗧𝗛𝗘 𝗦𝗧𝗔𝗚𝗘 𝗜𝗦 𝗦𝗘𝗧. 𝗔𝗫𝗜𝗖𝗔 𝗜𝗦 𝗥𝗘𝗔𝗗𝗬. 𝗔𝗥𝗘 𝗬𝗢𝗨? 🎥 Watch the video, and feel the energy of what’s coming. In just a few weeks, the world’s boldest marketing minds will meet at the 𝗡𝗘𝗫𝗧! 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟱 — The Age of Alliance. 📍 AXICA, Berlin | December 3 | 14:00 – 17:00 🔥 Expect an afternoon packed with visionary talks, real insights, and powerful connections that will define the future of marketing. This is not just another conference, it’s where AI, data, and creativity join forces to shape what’s next. 🎟️ Seats are filling fast, secure yours now: https://lnkd.in/dGed3Nn4
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✨ 𝗧𝗵𝗲 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗜𝘀 𝗢𝗻: 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦™ 𝗗𝗔𝗖𝗛 𝗔𝗪𝗔𝗥𝗗𝗦 𝗚𝗔𝗟𝗔 𝟮𝟬𝟮𝟱! We’re almost there! The most inspiring night in marketing is just around the corner. On December 3, beneath the soaring glass of AXICA in Berlin, Europe’s top marketing leaders, agencies and brands will come together to celebrate innovation, creativity and measurable impact. 💫 The SMARTIES™ DACH Awards isn’t just about recognition, it’s a celebration of bold thinking, data-driven creativity and the visionaries shaping the future of marketing across the region. Expect an evening of inspiration, connection and unforgettable moments, where ideas meet impact and the future of marketing takes the stage. 🏆 ✨ The excitement is real. The stage is set. See you at the SMARTIES™ DACH Awards Ceremony & Gala 2025! 🎟️ Get your tickets now: https://lnkd.in/dPh36zeS
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🚀 𝗖𝗮𝗻’𝘁 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗡𝗘𝗫𝗧! 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟱 – 𝗧𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲! On December 3rd, the marketing world meets in Berlin to explore how AI, data, creativity, and collaboration are transforming our industry. 📍 AXICA, Berlin | 14:00 – 17:00 Expect bold ideas, fresh perspectives, and real conversations with leaders from Snap Inc. Pinterest , PayPal , CUPRA , Quantcast , GumGum , Mutti and more. ✨ The future of marketing isn’t coming, we’re building it together. 🎟️ Join us → https://lnkd.in/dGed3Nn4
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🌟 𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗲’𝘃𝗲 𝗮𝗹𝗹 𝗯𝗲𝗲𝗻 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿… The SMARTIES™ DACH 2025 Shortlist is here! 🏆 https://lnkd.in/duunDyTc A huge congratulations to all the amazing teams whose creativity, strategy, and sheer brilliance made it to the shortlist! Ready to celebrate with us in Berlin? 𝗘𝘃𝗲𝗻𝘁 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 – 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟯 | 𝗔𝘅𝗶𝗰𝗮 𝗕𝗲𝗿𝗹𝗶𝗻 🥂 18:30 – 19:30 | SMARTIES Cocktail 🏆 19:30 – 20:45 | SMARTIES Awards Ceremony 🍽️ 20:45 – 00:00 | After Show Food & Drinks ✨ Secure your spot for this unforgettable evening: https://lnkd.in/dPh36zeS Let’s toast to marketing excellence, creativity, and collaboration! 💛
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✨ 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘁’𝘀 𝗯𝗲𝗲𝗻! A huge thank you to our amazing 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦™ 𝗗𝗔𝗖𝗛 𝗝𝘂𝗿𝘆 for the time, passion, and expertise you’ve poured into reviewing some of the most creative and impactful campaigns from across the region. 🙌 Your insights are what make the SMARTIES™ DACH Awards so special helping us spotlight the ideas that truly move marketing forward. 💥 And now… the moment we’ve all been waiting for is almost here! The shortlist is coming soon stay tuned to see which campaigns made it to the top. Thank you once again to every juror for your dedication, energy, and brilliant perspective. You’re the heartbeat of the SMARTIES™ DACH Awards! 💛
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𝗔𝗜 𝗺𝗲𝗲𝘁𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. 𝗗𝗮𝘁𝗮 𝗺𝗲𝗲𝘁𝘀 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲. The future of marketing isn’t built alone, it’s built together. Join us at the 𝗠𝗠𝗔 𝗡𝗘𝗫𝗧! 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, returning to 𝗕𝗲𝗿𝗹𝗶𝗻 on 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟯, where industry leaders will explore what’s next in marketing, media, and technology. 🧭 𝗔𝗚𝗘𝗡𝗗𝗔 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 NEXT! in MMA – The new direction of the Marketing + Media Alliance NEXT! in Built Together – Future-proofing your marketing org NEXT! in Creative Collab – Where intuition meets algorithms NEXT! in AI with Humanity – Predictions 2026 🎙️ 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗦 𝗜𝗡𝗖𝗟𝗨𝗗𝗘 Greg Stuart (MMA) | Peter Wallace (GumGum) | Rafael Narvaez (Mutti) | Iskra Velichkova (PayPal) | Tamer Batan (Pinterest) | Giuseppe Fiordispina (SEAT Deutschland) | Denise Mancinone (Snap Inc.) | Konrad Feldman (Quantcast) | Mark Waechter (MMA DACH) | Elvin Altun Noyan (MMA DACH) 🗓️ December 3, 2025 | 2:00 PM – 5:00 PM 📍 AXICA, Berlin Let’s define the next era of marketing, together. 👉 Register now: https://lnkd.in/dGed3Nn4
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🌟 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦 𝗗𝗔𝗖𝗛 𝟮𝟬𝟮𝟱 𝗝𝘂𝗿𝘆 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦 𝗠𝗶𝘅𝗲𝗿 | 𝗕𝗲𝗿𝗹𝗶𝗻 Yesterday we did our 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦 𝗗𝗔𝗖𝗛 𝟮𝟬𝟮𝟱 𝗝𝘂𝗿𝘆 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 at the CUPRA City Garage Berlin, an inspiring afternoon full of meaningful discussions, creative insights, and passionate debates among our amazing jury members. In the evening, we continued with the 𝗦𝗠𝗔𝗥𝗧𝗜𝗘𝗦 𝗠𝗶𝘅𝗲𝗿, bringing together both our Jury Members and Prescreeners to connect, celebrate, and unwind after an exciting judging process 🥂 A huge thank you to all participants for joining us and making the day truly special, and a special thanks to Iskra Velichkova Giuseppe Fiordispina for the leadership and the CUPRA team for offering us this fantastic space, as well as to Maren Seitz and Analytic Partners for their support for the mixer and bringing the prescreeners and jury together.