Jens Peter Peuckert

A decade of ZMS - and we hit the news with it 😎 Klaus Janke, expert in all things retail media, marketing, and media, sat down with Heike Lari, Director Partner Marketing & Consultancy, to reflect on 10 years of ZMS — from a performance-led start to becoming a full-funnel Retail Media powerhouse. Heike shares how we help brands navigate change with measurable, culturally relevant marketing. Read the whole interview in the recent HORIZONT (German article): https://lnkd.in/e6EChM3X #ZMSturns10 #retailmedia

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🎬 “Marketing that resonates doesn’t just speak - 𝘪𝘵 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴.” In MMA DACH “Next! With” series, Natasha Maharaj, Global Brands Director at Heineken, shares how cultural storytelling powers global brand relevance at our 'Cannes Connect’ event. From tapping into local music scenes to championing social impact, Natasha explains how The HEINEKEN Company creates authentic connections - embedding itself in the cultural fabric of every market. It’s a strategy rooted in empathy, inclusion, and joy - and it’s what makes the brand feel familiar, even in unfamiliar places. 💬 “𝘞𝘦’𝘳𝘦 𝘯𝘰𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘵𝘰 𝘪𝘮𝘱𝘳𝘦𝘴𝘴 - 𝘸𝘦’𝘳𝘦 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦.” 🎥 Watch the clip below and explore how brands like Heineken turn cultural awareness into creative effectiveness in the full interview series. (Linked in comments.) #ShowHeroes #MMA_DACH #ConnectCannes #Heineken #CreativeEffectiveness #CulturalMarketing #ContextualAdvertising #MarketingLeadership #CannesLions2025

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🛒 We are proud to partner with REWE Group as part of Retail Media Connect to offer advertisers even more opportunities: 👉 Activation beyond traditional retail, reaching into Connected TV and social networks 👉 A secure, GDPR-compliant approach to engage the right audiences 👉 Performance measurement and campaign optimization through data collaboration With this partnership, REWE is setting a strong example of how retailers can combine data, innovation, and privacy to shape the future of retail media 🙌 To learn more about this partnership : https://lnkd.in/eJYisWUu #RetailMedia #DataCollaboration

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Colgate-Palmolive Australia claims it has reduced brand suitability incidents by 93% over a seven-month period by using DoubleVerify’s pre-bid brand suitability controls to improve media quality across its video advertising campaigns. Maria Casas, IBE Lead/Media Specialist & Digital Transformation at Colgate-Palmolive Australia said of the partnership, said:  “The strong results we are already seeing demonstrate that with the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous improvement.” https://lnkd.in/g_9CaCw7

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THOUGHT LEADERSHIP | Gen Z is rewriting the rules of influencer marketing — and trust is the new currency. Our latest report from Dentsu Central Europe reveals how this generation is reshaping purchasing decisions, demanding authenticity, and fueling the rise of micro and nano influencers.   Want to connect with this digitally native, socially conscious audience? Long-term partnerships, interactive content, and shared values are key.   🔍 Explore the insights and what they mean for brands: https://lnkd.in/eqtXph_U   #GenZMarketing #InfluencerStrategy #DentsuCE #TrustIsKey #FutureOfMarketing #MicroInfluencers #SocialCommerce

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Forward-thinking fashion brands are focusing on their apps… which then become the driving force of the digital sales strategy. Reserved worked with RTB House to bring a new style to its in-app campaigns, and saw a stunning 35% year-on-year increase in revenue from retargeting. See the full story here: https://lnkd.in/dKxQWpby #InApp #CaseStudy #RTBHouse #Performance

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