Martin Giese

Martin Giese

Metropolregion München
18.290 Follower:innen 500+ Kontakte

Info

Experienced startup investor, coach, and author with a strong focus on B2B sales…

Artikel von Martin Giese

Aktivitäten

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Berufserfahrung

  • Stanford Seed Grafik
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    Metropolregion München

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    Silicon Valley, Kalifornien, Vereinigte Staaten von Amerika

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    München, Bayern, Deutschland

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    Unterföhring, Bayern, Deutschland

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    München

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    Unterföhring

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    Unterföhring

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    Bezirk Vilnius, Litauen

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    München und Umgebung, Deutschland

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    Barcelona, Munich

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    München

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    Düsseldorf und Umgebung, Deutschland

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    Unterföhring

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    München und Umgebung, Deutschland

Ausbildung

  • Stanford University Graduate School of Business Grafik
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    Activities and Societies: Teaching Assistant "E-Commerce and Marketing"​, Prof. Erik Brynjolfsson Teaching Assistant "System Dynamics"​, Prof. John D. Sterman Co-Author ThinkMars Business Plan presented at NASA and Expo 2000

    Master-Thesis on "Competitive Dynamics in B2C E-Commerce" based on a computerized market model. https://dspace.mit.edu/handle/1721.1/9287

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    Activities and Societies: Teaching Assistant "Negotiation"​, Professor Robert Mnookin Co-Author ThinkMars Business Plan presented at NASA and Expo 2000

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    Activities and Societies: 6 -days executive training

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    One week executive training

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Bescheinigungen und Zertifikate

Ehrenamt

Veröffentlichungen

  • Fast Forward: Accelerating B2B Sales for Startups

    Verlag Matthias Hilpert

    Are you a founder searching for customers to grow your B2B startup?
    Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million.

    The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing…

    Are you a founder searching for customers to grow your B2B startup?
    Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million.

    The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success.

    Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including:

    Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (CelonisCelonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen)

    “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.”
    - Bastian Nominacher, Co-Founder & Co-CEO, Celonis

    Andere Autor:innen
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  • Startup Finanzierung

    Selbstverlag

    WORUM GEHT ES IN „STARTUP-FINANZIERUNG: DEIN INSIDER-GUIDE“?

    In unserem Buch „Startup Finanzierung“ geht es darum, Gründerinnen und Gründern ein Verständnis für Investoren zu geben und sie darauf vorzubereiten, Investoren ihr Projekt zu pitchen. Wir beschreiben, was Startup-Gründer tun müssen, um ihr Projekt weit genug zu entwickeln und seine Risiken so weit zu minimieren, dass es für professionelle Investoren attraktiv wird. Und wir helfen Gründerinnen und Gründern dabei, den Prozess…

    WORUM GEHT ES IN „STARTUP-FINANZIERUNG: DEIN INSIDER-GUIDE“?

    In unserem Buch „Startup Finanzierung“ geht es darum, Gründerinnen und Gründern ein Verständnis für Investoren zu geben und sie darauf vorzubereiten, Investoren ihr Projekt zu pitchen. Wir beschreiben, was Startup-Gründer tun müssen, um ihr Projekt weit genug zu entwickeln und seine Risiken so weit zu minimieren, dass es für professionelle Investoren attraktiv wird. Und wir helfen Gründerinnen und Gründern dabei, den Prozess nach einer erfolgreichen Verhandlung mit einer angemessenen Bewertung und den richtigen Vertragsbedingungen abzuschließen.

    Besonders stolz sind wir darauf, dass wir für die deutsche Ausgabe des internationalen Bestsellers knapp 100 aktuelle Case Studies und Expertenstimmen von deutschen Top-Gründern, Investoren und vielen weiteren Finanzierungsexperten gewinnen konnten, beispielsweise Bastian Nominacher (Celonis), Rolf Christof Dienst (VC Wessel Management), Thomas Wilke (42CAP), Maria Sievert (Inveox), André Schwämmlein (Flixbus), Florian Huber (Business Angel des Jahres 2018), Carolin Häussler (Professorin an der Uni Passau), Oliver Trinchera (KINEXON), Lin Kayser (hyperganic-Seriengründer), Christian Lindener (Wayra), Felix Haas (Bits & Pretzels), Friderike Bruchmann (Medikura), …

    Andere Autor:innen
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  • Managing hyper-growth : a system dynamics analysis of competitive dynamics in business-to-consumer electronic commerce

    MIT Sloan Theses

    Many Internet companies have decided to follow a 'get big fast' strategy: they invest heavily in marketing to build their user base and market share. At ]east for now, the capital markets seem to encourage this strategy: the stock price of the leading competitor in a category (say, Amazon in online book selling) typically trades at a significant premium to the stocks of other category competitors, as a multiple of revenues or users. Is this behavior rational? The paper addresses this question…

    Many Internet companies have decided to follow a 'get big fast' strategy: they invest heavily in marketing to build their user base and market share. At ]east for now, the capital markets seem to encourage this strategy: the stock price of the leading competitor in a category (say, Amazon in online book selling) typically trades at a significant premium to the stocks of other category competitors, as a multiple of revenues or users. Is this behavior rational? The paper addresses this question with the help of a System Dynamics model that reflects two particular online retail markets (books and pet supplies). The Dot Com Model captures the characteristics of the main competitors -- their basic economics (how they make money), operating and financial strategies -- and the behavioral decision rules for consumers, managers, and investors in the enterprise. The purpose of this model is to evaluate the different growth strategies seen in Internet businesses, explore their sustainability under different competitive scenarios, and to test the 'rationale' that capital markets are using to value these companies. The Dot Com Model is used to identify a typology of winning strategies and failure modes and the range of scenarios and conditions under which each of those strategies applies. Finally, the paper explores the reference modes for the eventual reduction of the 'speculative excess' in dot.com stocks and the return to more traditional valuation heuristics (multiples of net income, discounted cash flow analysis).

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