Matthias B.

⚖️ Zalando is a big online platform - EU court says 😐 What this means for Zalando: - They need to conduct annual risk assessments to identify and mitigate systemic risks on its platform - Implement stricter measures to combat the sale of illegal goods and the spread of harmful content - Increase transparency on its algorithms and recommendation systems - Provide data access to authorities and researchers - Establish a compliance function and a dedicated point of contact with the European Commission - Pay a supervisory fee to the European Commission This ruling sets a powerful precedent for other "hybrid" platforms that operate both as retailers and marketplaces, clarifying that their entire user base may be counted for the Digital Services Act (DSA) purposes. The judgment is a significant win for the European Commission, reinforcing the DSA's intent to hold large online players, regardless of their business model, responsible for their societal impact. This won't kill Zalando, but its a heavy admin burden that makes them even slower operationally. #retail #ai #machinelearning #optimizations #retailinnovation #ecommerce #retailer #retailindustry #onlineshopping #shoponline #marketing #DynamicPricing #pricing Picture source: AI generated with Google Gemini

123

14 Kommentare

Zalando just dropped a beauty playbook that every marketplace operator should study. It’s not a brand collab. Not an influencer shout-out. This is owned content turned into a shoppable funnel. 🎥 Insider’s Edit, a 7-minute tutorial hosted by make-up icon Isamaya Ffrench, blends smoky Met Gala eyes, sculpted cheekbones and oxblood lips into a soft-grunge masterclass. But the magic isn’t the makeup. It’s the model: 💄 Products pop up every 10 seconds with an “Add to bag” CTA 📌 Ffrench curates her own shoppable Board (35+ SKUs, from The Ordinary to Dyson) 🎙️ Live Q&A follows on 3 September, tied to Zalando’s “Hot on Social” livestreams 📦 All purchases qualify for Zalando Plus’ next-day delivery The results in the first 6 hours? 👁️ 112,000 views (up 38% vs their last edit) 🧾 27,000 board follows 🎯 5.4M TikTok views under #InsidersEdit Why this works: 🧠 It’s built for both engagement and basket lift 🛒 Zalando controls the funnel, the first-party data, and the retargeting 🌍 It scales across their newly merged ABOUT YOU footprint Creators love it too: “Beauty should be a playground, not a prescription.” - Isamaya Ffrench And that’s the point. Zalando lets users shop by look, not search by SKU. Expect ASOS and Sephora to follow this board-plus-live format before Q4 even starts. Would you try shoppable tutorials for your marketplace? Curious if this is the future of beauty, or just a pretty experiment. #marketplaces #dtc #zalando #beautycommerce #livestreamshopping #ecommerce #creatorcommerce

115

1 Kommentar

The age of Agentic Commerce is here. And it’s rewriting the rules of online buying. Last week, ChatGPT rolled out its agent framework for Pro (and select Plus/Team) users. Nothing fundamentally new, wrappers have been doing this for a while. But the speed of private-labelling is insane. Thousands of companies lost (some) relevance overnight. With this update, Agentic Commerce just went mainstream. Yesterday, I saw it in action. Naman, who leads the AI charter for Growth Team at BSC, demoed an agent purchasing our flagship product. End-to-end. Seamless. Entirely within ChatGPT. Video attached. No site redirection. Just a smooth, closed-loop experience - from discovery to checkout. This marks a big shift. Search engines like Google are built to get users out fast. Agentic interfaces keep them in, capturing the full journey in a single conversation. The implications? Massive. Most digital strategies (SEO, CRO, UX) are built for human users and search crawlers. But agents behave differently. They need different incentives. Different inputs. Different journeys. Get in shape, world. The future isn’t coming. It’s already here.

106

29 Kommentare

From 5 hours to 20 minutes—AI is transforming food distribution: Germany's most important newspaper Frankfurter Allgemeine Zeitung interviewed one of our distributor partners, Innstolz Frischdienst, on Choco's AI. We truly believe that AI will transform our industry and make it ready for the future: "Processing all orders used to take four to five hours. Now it takes 20 minutes. Since we started using Choco, we've been continuously expanding our telephone sales. Routine tasks are eliminated, giving our employees more time for what really matters," says Rahn (Head of Sales at Innstolz). "This also increases the appreciation of employees in the workplace. Instead of mindlessly typing out orders – and anyone can do that – they can pursue the role of a specialist consultant." The Bavarian company Innstolz was founded in 1898 as a creamery. Today, 220 people work here, selling more than 12,000 products – and thanks to AI, this is now done much faster. Instead of an employee, the AI ​​transfers the long order lists into the system. And the AI ​​can not only process lists; it also translates phone calls, emails, and WhatsApp messages into tangible orders. "Because these administrative tasks are no longer necessary thanks to AI, we have created more freedom so that our telephone sales can once again develop into expert advice," says Rahn, who launched the project at Innstolz shortly before Christmas last year. And so, a piece of start-up spirit has made its way into the traditional company based in Rotthalmünster, Bavaria: Choco's AI. The startup's CEO firmly believes that ultimately, only those companies that integrate AI into the core of their business model will survive. He also transformed Choco, which was founded in 2018, before the big ChatGPT moment, from a conventional app provider into an AI-first company. He explains that Choco developed its own neural network that understands the requirements of the food industry. Choco boasts that its agent records orders with 99 percent accuracy—a very low error rate. This is because the AI ​​is never deployed fully automatically right away, but always goes through a training phase in which it receives feedback and improves. This allows the algorithm to be specifically trained to meet the real needs and characteristics of customers, explains Khachab. This is just the beginning. It is our mission to bring one of the most traditional industries, and to us the single most important industry, online.

127

4 Kommentare

There’s no single “best” way to structure for #ecommerce. But the Agile Pod model is a structure I’m seeing more brands adopt. 👇 (CREDIT: The Digital Shelf Institute's new report “Reinventing for Omnichannel Success”) In the Agile Pod model: ⚫ Cross-functional, decentralized teams are led by an #omnichannel leader with full budget and decision-making authority. ⚫ Each pod operates like its own business, supported by data and AI agents, and connected to other teams for expertise. ⚫ This setup unifies online and in-store activation, breaks down silos, and accelerates innovation and responsiveness. Why I think it works: 1️⃣ It pulls ecommerce off its “island” and positions it as a true driver of category growth for both brand and retailer. 2️⃣ It aligns #brand marketing, #retailmedia, #digitalshelf, and #shopper plans into one integrated process, all working against brand growth objectives. 3️⃣ It forces KPIs to be viewed through an #omnichannel lens. A GM in this structure can ask: “Where should I spend my next best dollar—across ANY channel, physical or online?” and have the integrated data to answer it. 4️⃣ It embeds ecommerce expertise directly into the business without dismantling the #digital COE. Instead, the COE shifts into the role of pit crew—upskilling talent, integrating data, and scaling new channel approaches so the “drivers” can go faster. If you love debating how brands should organize for omnichannel, you’ll want to read this excellent new report from Lauren Livak Gilbert and The Digital Shelf Institute. 👉 Based on 33 interviews with omnichannel leaders and a survey of 90+ brand executives, it will leave you with plenty to think about (and challenge). Link to download below 👇

58

13 Kommentare